There is now a large volume of live pet content on platforms such as the shivering, fast hands and station B, a multi-billion-scale pet market with unlimited business opportunities. A 5-year-old “go-go-go-go-go-go-go-go-go-go” is the famous Net Red One, a network of 2.16 million fans who show a powerful lead. Over a period of four months, the turnover of wood and goods amounted to more than $1 million.
1. The rise of the pet economy, like the hot outdoor tent of the past year, is essentially a “comfort economy”, “accompaniment economy” and, for modern people living in the metropolis of the big city, the laughter of pets, even if it is in the clouds, can relax people and reconnect them to nature. In fact, the traditional pet economy, which used to target mainly the elderly, and in which many elderly people raised their pets as “sons and daughters” who could not speak, derived from a line of pet shops and pet hospitals, provided food, toys, clothing, medical health services, etc., was already very large, in the case of dog foods, cat foods, from dried foods to wet foods, with the emergence of foods for pets, and investment by start-ups. In the area of pet medicine, including the payment of treasures, pet insurance was introduced this year. 3. The current pet economy is derived from the group of middle-aged people and young people, because of the limitations of the housing environment, the inconvenientness of cat-and-dog farming, the emergence of online pet-watching cats, dog-watching pets, and live electricians ' pets, as well as services such as walk dogs, self-feeding cats, foster care, etc. The degree of development of the pet economy, to some extent, also attests to the level of civilization and development of a society, as evidenced by the fact that, far north, dog shops are almost invisible. In fact, for both old and young people, domestic and even cloud-based pets have become members of the family, especially in many metropolitan areas where pets are likely to be his/her only child's playmate, a new type of relationship, because the pet economy is only just beginning. In the future, pet welfare should be on the legislative agenda at the front-line city level, prohibiting abuse, abuse, abandonment, strict rearing conditions and reconciling the relationship between pets and urban people. Although there are a large number of opposition groups to pets, such as fear of harm, they can actually coordinate pet-to-human relationships through procedures such as legislation and insurance, such as mandatory safety risks for pets, and more scientific means, rather than the one-size-fits-all ban on breeding. The growing ageing of the population in mega-cities, especially Beijing, Shanghai and Chengdu, the acceleration of the pace of life in the workplace, the increase in the cost of living, and the “comfort economy” represented by pets is not a trend that can be resisted by personal preference or discomfort. For example, the live production of pets has become a commercial packaging, such as live delivery, packaging of pets into IPs, etc. Data show that the value of the pet economy has reached hundreds of billion, calculated by a pack of dog food and cat food at a price of $1,200 or $560, and an increasing number of pet hospitals. This figure is also, I am afraid, undervalued, with many cats and dogs exposed to living conditions in live booths, and even some of them producing “nature dogs”, which certainly has a “show” component, but it is also true that the cost of pet raising is rising. 9. Although the pet economy is still on the rise, whether it is traditional pet food, pet medicine, pet supplies, pet service four tracks, or new ones, or the establishment of dedicated pet rooms in hotels, there is no real giant in this track, the industry is highly dispersed, and it is no wonder that capital is staring at the cake as a golden track, and perhaps for entrepreneurs it is important to study the business opportunities that are in store.