A sleeping dog can deliver millions of goods to the company?
Today, more than just a smart-talking anchor in the air, a lot of Internet red pets have been given the skills.
A 5-year-old “goose dog” is a net dog with 2.16 million fans. In June 2017, Chai released the first video in the shivering, and gradually gained popularity in the shivering. In April this year, Siu Kia was seen by the live company and contracted to bring the goods. By the time August was not over, the turnover of wood and cargo had exceeded 1 million, with a monthly salary of over 30,000 and a bonus by the end of the year.
In fact, it's not new for pets to get money. The study on the development of innovation in the Chinese pet economy, published by the billion-European think tanks, measured that the variable range of the size of the consumer market for Chinese pets (food, supplies, services, medical) in 2020 had reached between RMB 190 billion and RMB 210 billion.
The ease of the Internet has transformed the “cloud-sucking cat” into a new hobby for young people, a lovely appearance and a humanized storyline, allowing the pets to quickly harvest large numbers of fans.
However, the ultimate goal of such pets, whether they are for sale or film, is to complete the liquidation by shaping the pet IP. Under the operation of MCN, a net red pet appeared on the air and the monthly salary could have exceeded the income of most people.
A car to pick up a dog's “work”, a massage.
When the red pets start to “work”, the returns tend to go beyond imagination.
The contracts revealed in the live video show that the company does not give a low level of treatment to wood, and if the sale does not amount to $100,000 per month, the base income for wood is $5,000, with a different proportion of sales at each stage if the sale is over 200,000.
It is also broadcast on the biological clock schedule of Siu Yai, when it is specifically meant to sleep. The company usually sends a car to pick it up at around 5 p.m. every day, where it can also enjoy a special massage, take a break and eat a lot of food in the air, and sleep for a few more hours until it closes work.
The whole show was live, and it was his job to sleep in front of the camera and eat something. But Siam's fans eat it. Originally, the company had only 50 or 60 regular viewers during the live broadcast, and as a result of the arrival of wood, the first day of sales performance went directly to the top three for the tremor pets and completed half the month-end salary.
According to the owner, “It's no harm to bring the goods live, and normal firewood dogs, for 24 hours a day, take more than 18 hours of sleep, and I'm just taking five hours out of the 18 hours and even wrapping up their dog food and snacks.”
It has become a reality that workers have scorned themselves for being “dogs”.
In addition to carrying pets to eat products that fit through, they can also make money across borders. The founder of the eggshell video, Liu Dongdong, said that, from the current state of the industry as a whole, the current profitability of pets is summarized in six directions: red man electrician, live reward, knowledge realization, platform subsidy and flow division, brand ads, IP authorization.
Prior to the emergence of the short video, Memories were one of the first accounts to receive microblogging dividends. "Girls" is a Samoye dog of a horsecoat friend who was adopted by him at the pet store for a long period of time, and "at noon" is a Scottish turd at the pet shop, because the "girls" were dragged in the shower and brought home with them. One cat, one dog, in the form of a graph, to output the content of the day-to-day interaction and reap millions of fans.
After 2014, the IP image of "Girls at noon" was largely established and the door to making money was opened. They have made a lot of money by advocating for Hewlett-Packard printers, book signings, original cartoons that are based on the prototype "Girls for the Year" model.
In addition, at the beginning of last year, the perfect diary worked with Li Jia Qi to launch a brand-new joint puppy eye disc, and the product cover invited Li Jia Qi's love dog, Never. Li Jia Qi's first 150,000 pre-soldibles were empty for seconds during the live broadcast; 300,000 were also quickly lighted on the first day of sale. And for one time, Never was even called by a fan as "the top star."
According to the Rapid Pet Ecology Report 2020, a maximum of 700 million per day is broadcast in fast hands, and there is a live pet broadcast every 5.4 seconds on the platform, which is broadcast live for one hour and daily for 16,000 hours.
With big data, the pet track is also "inventory."
The script has been revised, and the clip wrappings make cats and dogs "spoken."
Animals become net red, not least by professional teams.
In particular, pet head accounts were successfully rounded up and attracted the attention of some MCN agencies. The MCN industry has so far developed, with the rapid rise of the flow dividend period, and as markets become saturated, the transition or compatibility of other proximate accounts is a major trend. From a fresh start to a living stock, there is still a peak in the troupe, and they will certainly not let go of this new dynamism.
On the one hand, they found a fan base pet producer by signing an account and distributed the proceeds proportionately; on the other hand, from scratch they tried to replicate the net red man on the pet and hatch their own accounts on different platforms.
For example, the largest MCN media outlets have signed “Golden Road Tigers” with 20 million fans, in addition to “Big Wolf Dogs” and “Face Sisters” under the banner of the largest MCN; and the 38-degree MCN media, dedicated to spoiling accounts, currently has 21 signatories under the banner, including “Little Wolf Dogs” with 6.574 million fans on the platform, and “Little Dickie Team” with 3166,000 fans. An advertisement for such pet accounts ranged from 100,000 to 600,000.
There are also many packaging packages, no less than a live anchor.
It's too hard for ordinary, talented pets to go out in circles, to cry, laugh, understand people's words is a basic condition for a dog or cat to “go red”. However, even trained cats and dogs can understand some of the instructions, and it is not possible to fully understand people, so it is time to test the content of the platform.
Zhang, a former anchor, told Phoenix WEEKLY reporter that the main way to use shivering powder is through short video and live broadcasts, where many of the high-Intelligence pets are fake, such as pets, where dogs use tape buttons to talk to their masters. In fact, some pets are trained to understand instructions, some of them are hand-held, and later on sound effects are relatively simple.
And the fast-hand red dog "tires" is one of the first favorites to try to pollinate with the drawings of the story, and the "tires" in the short video chewing in their mouths, with later chords, becomes a talking dog; a big bag says it's going to collect bottles for milk money; and claws on laptops can play computers...
The script is packed with “tires” that make money, carry children, drive cars, and are well-versed in martial arts.
When a pet can act on its own, another advantage of a pet becomes: It's more likely than anyone else to build a 1+1>2 explosion.
For example, a 10-million-million-a-year-old "Cat King" in a tremor is the owner who uses his cat to make all kinds of cooking moves and beats other ordinary people to the same type of cooking account.
At the same time, MCN institutions can provide higher levels of traffic support to authors and increase their exposure, such as fast-hand, high-speed, high-speed, high-flow support of $5,000 a day, and mcn, up to $10 w dou+. Once the number of fans has reached a certain level, the company also arranges for Internet-based red pets to start making money.
According to Zhang Hen, “Peat-type accounts are smoked faster than other accounts, fans are more sticky and have more pairs of account numbers, which do not deplete the creative spirit, but in a more uniform form, and are more likely to be shelled at a later stage. However, contracting companies can assist in developing dedicated sites for pets to minimize the time wasted during bottlenecks and to raise the ceiling of the base number of fans.”
But Zhang has also felt that if there is already a base of fans, the personal account chooses the company to sign. To his knowledge, some MCN institutions had signed five or five contracts, and even companies had thirty-seven points, with three individuals and seven companies, which were quite unfair. Some carriers with access are able to cash themselves and do not choose to contract companies.
We're going live with pets.
The pet IP account is in a new phase relative to the mature character IP track.
There are fewer accounts in the head of the pets, there are fewer than 30 in the tens of millions of shivering fans, and in the top 50 of the fans' list, only the "speaks the second bean" is a pet. The head opening represents an opportunity to go up, for example, the albino egg, which is based on the camel line, with the first video point to be released in a tremor amounting to 2.92 million.
But pets are not a place to make money. Even MCN agencies that focus on pet tracks have difficulty in producing new ideas, and the types they choose are intellectual or recreational. Based on the special nature of smoky accounts, the public demands more positive and curable pets.
Simply put, most of the entertainment boards of the "Smooch Cat" and "Smooch Dog" are popular, but without pets, they cannot become customers for their pets. Every day, most people are not patient enough to speak about the specifics of pets.
CEO Chen Yong also stated at the Second New National Congress of pets and the Pet Channel Innovation Summit that the pet industry MCN has many limitations and pains. MCNs abroad live in larger industries such as fashion, makeup, fitness etc. One such characteristic is the need for a large market base, including audience, branding, fans, cyberred, etc. However, the pet industry is still in the development stage, so it is difficult to feed MCN itself and a large number of net pets, whether in terms of the number of net reds, the demand for product promotion, brand awareness, or market budgets. On the other hand, most brand companies in the pet industry are not yet mature online marketing teams or brand promotion departments. This has led to a lack of complete communication strategies and implementation plans for online communication and to a lack of understanding of how to integrate new media communication strategies into corporate strategies.
As for the mode of realization, the pets are not so powerful now.
The owner of Siam had revealed to the phoenix WEEKLY reporter that there was a low rate of Maori for pet products and that his future plan was to take over a number of other commodities that were not for pet purposes, but that the key point was that he needed to understand such products, and that hard belts were a harm to fans. Currently, a number of single companies, such as ramen, snacks and make-up, have found wood to bring with them, but, in the view of their owners, their products need to be individually controlled and drained. Only now is the pet company not only broadcasting the supply chain, but also doing a number of third-party shopping malls, such as Skycats, little programs, with good control, so it was finally chosen. However, the mainstream way in which pet accounts are realized is through advertising and electrician lead, but electrician lead is only in its infancy and in a state of sight. Under the same conditions as the previous investment, it is not cost-effective to have one-size-fits-all sales, which is one of the reasons why head MCN prefers to choose the contracted person's account number rather than pets.
Moreover, master Siam believes that not all pets are able to make live deliveries, and now they're live, in fixed slots, either they need pets or they don't move, or they're small-scale activities, with very few pets; and, secondly, they need to have some visibility, a dog without a fan size, and sleep is useless. The pet electrician is in fact an interested electrician who cannot simply transpose the model of a traditional electrician and who is interested not in magnifying the product but in expanding the interest of the user.
Furthermore, the limited lifetime of the pets significantly reduces the period of return on the account. The first-generation Red Dog, Junsuke, used to advertise a well-known tourist website with the same look as a doll across Asia. However, in 2017, the account number had to stop being updated because it was too old.
It is clear that a number of account-holders have become aware of this problem, adding new members to the storylines and using the “older with new people” method to extend the life of the account. Some bloggers will raise three or four pets in one breath, or even more, when the fans are familiar with the new pet, and can open one or more separate accounts to channel the fans through and recycle them.
It's just that, on the path to pet IP development, the development of IP brands like Via and Li Jia Qi, and the creation of sales myths is a luxury.