The first national pet-watching reality show by RedDog's sole name, is currently broadcast in Bilibili, again in young people's minds. With this round of IP collaboration, RedDog red dog has once again raised consumer awareness of the red dog brand, and, as the master titler of the show, RedDog red dog has not only captured young people, but also successfully played the first shot in 2019, opening the New Year of Young IP Marketing.
RedDog's Red Dog Hospital is the country's first ever reality-watching show focusing on “Pet Medical” and “Pental Relationships” and is the first full-time, 24-hour, 360-degree live television show on pet medical and human favours.
With rejuvenation; duality; emergence of social patterns; RedDog Red Dog, a big pet business, gave us a young IP marketing demonstration. RedDog Red Dogs are known to build a bridge for young people through a full layout line, integrating their products into young people ' s camps and bringing different ways of experience to young people. The knowledge of pet hospitals has also become better known to the general public, and the knowledge of science-based pet care has enabled more young people to learn and spread.
Bilibli has access to the Youth Activator.
Bilibili, a high-quality cultural community of young people in China, has a large group of young generation active viewers. According to data at the end of 2018, the platform ' s monthly active users amounted to 92.8 million, of whom 78 per cent were aged 18-35. User activity reached an average of 440 million daily video broadcasts and an average of 1 billion monthly interactions in the fourth quarter of 2018. At Station B, China’s most dynamic young people, who are also the main consumers of China’s future, have joined the PGC and UGC content to make it the first choice for young marketing of business brands.
The one on the poster is causing the inside and outside heat.
Red dogs have been insisting on finding out about nutrition and preventive medicine to provide healthy health products for their pets, most notably in their ads, "Eat the red dogs, less sick cats and dogs". And Red Dog signed the “Red Dog Clinical Nutrition” strategic partnership agreement with Jennifer Larsen, a professor at Davis Veterinary School, in an effort to provide the world's best and most professional clinical nutrition solutions for veterinarians. One of them states that systematic and specialized clinical nutrition education courses and clinical nutrition solutions are provided to the Chinese veterinarians in RedDog, that the level of clinical nutrition treatment by Chinese veterinarians is improved, that the level of better nutritional treatment is achieved, and that Chinese veterinarians are assisted in establishing a complete clinical system of “diagnosis, medicine, nutrition” to provide scientific security for the healthy growth and life of their pets.
The National Institute for Clinical Nutrition of Red Dogs has also been established. The Institute was described as a team of eminent experts from the sea and from around the world to conduct deliberate research on the health needs of tens of thousands of pets, collect and analyse vast amounts of clinical data, provide reliable technical services for veterinary clinical nutrition solutions and provide scientific data support for deepening the clinical system. Based on more targeted clinical data, RedDog has developed nutrition products that are better suited to the health of Chinese pets, leading the way to the health of thousands of pets worldwide.