The latest news on technology, the location-based advertising platform “Small Advertisement” launched by the largest WiFi hotspot in the country, officially comes online today, heralding a new phase of video ads based on WiFi technology.
According to official information from the Combine Network, small ads are online today and feed back to the hotspot owner. It is understood that $10 million in advertising fees began to be paid in the first issue. 10,000 WiFi hotspot owners, $1,000 each, first-come-first-served.
As early as last month, Science and Technology had reported that the Web announced that the core product WiFi had reached more than 900 million global users and 520 million monthly active users. Through the analysis and excavation of big data generated by the network of 900 million users, WiFi's universal key will further provide locational advertising services for small and medium-sized businesses as well as individuals, building and digging for the value of the “people-scene” model.
The connection behind the dig scene.
Through this service, hotspot owners can easily send information about the sale of idle items, the recovery of lost pets, and friends with the city to the surrounding population for various types of livelihood. At the same time, based on the principle of “share-to-profit” wiFi is planning to provide 10 million hotspot owners with a total of $10 billion in advertising fees free of charge.
The founder of WiFi's universal key and CEO's year of age states: “The future is the age of big data, and future competition is also the competition of big data. WiFi's altruistic key will continue to explore and study the value of big data applications, relying on the big data advantages of `people and scenes', to provide easier and more caring services to a wide range of small and medium-sized businesses and individuals. At the same time, WiFi's altruistic key hopes to work extensively and closely with more pro-profit organizations, to their advantage and to benefit more people.”
"Small" advertising with big data
Unlike Internet companies like Telecommunications, Alibaba and Baidu, which provide business service models based on “people and people”, “people and goods” and “people and information”, WiFi's almighty key leverages its location by providing users with large data services based on “people and scenes”. Currently, WiFi has more than 400 million connected hot spots globally. Through hot spots, WiFi's universal key enables an accurate determination of the geographic location of the user and provides an accurate personalized service.
WiFi Universal Key Geographic Advertising Services can help small and medium-sized businesses as well as individuals to address issues such as information due to high costs and poor performance, services and potential users.
It's the age of scene advertising.
In the Hotlabs: 2016 China Commercial WiFi Liquidation Report, it's no longer the type of advertising that has been observed for the sole purpose of advertising. It evolves towards the experience of advertising users, whose needs change, and the marketing of advertising needs to evolve.
The Deputy Secretary-General of the WiFi Industrial Union of China considered the small ads launched by the Network to be an entirely new attempt, on the one hand, to subvert the traditional advertising model, which is something that big businesses can do, everyone can vote for, and, at the heart of the story, his placement is scenery, accurate and effective. On the other hand, based on WiFi, large location-based data applications, “small advertising” is the beginning. Many companies in the WiFi industry are trying to effect ads, and the value of the data will become increasingly important, with a change in the traditional mode of advertising to bring new models together with more models.
A scene-based biosphere is a living ecology.
It is understood that during the growth of WiFi's universal key, the active sharing of hotspot owners is an important foundation for the rapid development of WiFi's universal key, which, in keeping with the principle of “share-to-profit” will also pay off to those hotspot owners so that those hotspot distributors will benefit first from location service operations. WiFi's universal key will give 10 million hotspot owners a bill of $1,000 per person worth $10 billion.
In addition, WiFi's altruistic key will apply the large data advantage of “people and scenes” to social goods. Information on social benefits such as natural disasters, emergency relief and hope projects, as well as information on mutual assistance for the elderly and children, donations of material, etc., will be distributed free of charge. WiFi's altruistic key hopes to serve its own geographical niche to help the general public meet the daily needs of the perimeter and build five kilometres of living circles.