The mayor's resignation to sell dog food would make more than 2 billion dollars a year. The mayor's name is Qinhua. He's the founder of the precious pet.
By selling dog food and cat food, his company had been able to collect 2.5 billion dollars a year, and had recently been preparing to be listed. It's curious. Do you really make money selling dog food? Or does Qinhua have a unique plan to make him rich?
In 1968, Qinhua was born to an intellectual family in Shandong Tsing City. On the basis of his gifted and talented family conditions, he entered the City Teacher Training College in the 1980s and became a highly qualified person who had few qualifications.
After graduation, Qin Hua was a teacher and a civil servant at Shandong Town Enterprise. But, like many of the staff of the 1980s, Qinhua has become tired of working in the same iron jobs and has begun to become a merchant.
Only Qinhua chose not to start a business, but to find a ready-made firm. In 1995, Qinhua became a member of the Fengshang Group, a farming enterprise named after all over China.
Qinhua ' s approach is wise, and he intends to learn from experience and experience in mature enterprises in order to pave the way for future entrepreneurship. As a result of previous business experience, Qinhua's own learning skills are excellent.
He became the middle management of Phoenix shortly after he entered office. By 1997, he had become an assistant CEO of Fengshang Group and had been part-time deputy mayor of Anjo Town, Yangzhou County.
That's the story of the mayor selling dog food down the sea, as we mentioned at the beginning. Except for the mayor and Fengqiao, who is not attached to him. He also aspired to be able to start his own business, but had been struggling to find the right opportunities.
Until the trip to the United States in 2004, Qin Huasheng thought about making pet food.
In 2004, Qinhua was sent to the United States for business purposes, which is related to pet food. Qinhua found that the seemingly ignominious cat and dog foods actually have a huge market.
But at this point, he is afraid to judge, because it is simply a performance in the United States, where the population has high consumer capacity and many pets, making pet food a demand.
And China’s economic development is not so fast at this time, and the role of Chinese dogs is more of a home carer, and food is mostly for leftovers, specialized pet food, and sales in China may be narrow.
But soon Qinhua found a breakthrough, and he thought, "Why not export Chinese pets to other countries? And the main ingredient of pet food is basically chicken.
The cost of producing in China is much lower than in the United States, and they can fight prices on cost advantages. Qinhua, who opened his mind, said that he would do it. In 2005, he resigned from the high-paid work of Fengshang Group, creating a good pet with more than 800,000 savings.
Qinhua also played a role in his work in Fengshang, where he was able to buy chicken from his family very easily, and the problem of raw materials was solved, and he needed only to purchase plant equipment to produce it.
Soon, the first products of a good pet, dog food cans, will be fresh. To facilitate the sale, Qinhua also flew to the United States to look for dealers.
On the basis of good quality and absolute price advantages, Qinhua's business in the United States went smoothly and sold to big European dogs like France and Germany. By 2010, good pets had become the main export of domestically produced pets.
It accounted for 20 per cent of national exports of similar products. But a high-profile dumping like Qinhua will inevitably make our counterparts in Europe and America famous. In the United States, imports of pet foods were restricted in 2013 to protect local enterprises.
This has caused the loss of precious pets who depend on exports for their livelihood. But at this most difficult time, Qinhua is surprised that the domestic pet food market has risen.
By 2010, the domestic pet food market had begun to take shape. As the income level of the population rises, a number of people are already treating cats and dogs in a way that looks at the work animals who catch rats in the home.
Gradually, they became family members. Moreover, China has a large consumer group of over 40 million pet feeders, a much larger number than in the United States. Qin decided to take the lead in developing the domestic market and re-export.
Thanks to years of production experience, Qinhua ' s pets quickly became the country ' s largest pet food brand thanks to technological and scale advantages.
There is also a growing population of Chinese pets, which allows the domestic sale of precious pets to reap the gains of the export. Qinhua finally put his heart down and don't worry about being stuck again.
To date, the global annual collection of precious pets has reached 2.5 billion yuan, and businesses have the potential to become listed brands in November of this year.
But no business will ever go smoothly, and there is a great threat to the good pets that are busy preparing for the market. This threat is a reputation.
In order to be able to quickly seize the market in the country, Qinhua invested a great deal of money in product promotion, and according to the 2020 report on pets, at least 30 per cent of the company ' s inputs were used for advertising.
In recent years, pets have continued to advertise in large-scale shows in order to deepen their position among consumers. But too much investment in advocacy will inevitably overstretch R&D and quality assurance.
Since 2019, good pet products have been the subject of constant complaints by consumers about quality problems, even though many pet feeders say their own cats and dogs have eaten good pet products and died.
This exposes Qin to the risk of drifting through advertising at great cost. It is also likely that investors may lose confidence in the good pets, which is a negative factor for listing.
In any case, good pets are still the leading domestic pet food business, and their founder, Qin Hua, has become the king of multi-billion-dollar dog grains from the time of his birth.