It used to be worse than a dog, and now it's worse than a cat."
I don't want to be a man for two days."
A flat face, Garfield, ate foie liver, salmon, silver cod and Boston lobster in a tremor video. Because the meal is so good that more than 50 percent of the Chinese people, it's the cat's turn to own it, and the cat, White, often causes fans to get jealous.
The spoiled account number “Mr. Whitemeat” is of high quality and dedicated to chewing. After a year and a half, the famous cat has 2.7 million fans in his voice. From 22 to 28 June, it ranked 13th in the top of the latest list.
On more than 23 billion occasions, the topic of tremors #eating # was played, and the cover was from “Mr. Whitemeat”.
Youtube, abroad, already has a number of famous pets on the Internet, but the form of pet feeding is still small in the country. The pets eat a telegraph account, which appears to be pedaling in both fields, but its audience is not as wide as expected. What are the difficulties and unique advantages of such accounts?
I. Few professional players, few fans, little pets. "
In September 2018, the YouTube channel Mayapolarbear uploaded a video of Samoye Maya eating watermelon, which was broadcast by more than 1 million people. A Samorte sat in the camera, and then a professional microphone appeared, only eating for the recording of Maya.
Maya is thus considered a nasal father of YouTube platform #dogasmr#. Just enter the dogasmr, the first channel to appear is Maya.
In addition to Maya, channels such as Gohan TheHusky and MyMountain Husky, which record their pets from the very beginning, have gradually shifted to dog feeding. Both account numbers are for Haskits, the former with 2.59 million subscribers and a maximum of 2.185 million video feeders, while the latter with 1.46 million subscribers and a maximum of 1.48.9 million video feeders, the data show even more than pets with Maya.
Despite this breakdown, they are the best of the mass YouTube creators.
The YouTube data analysis site SocialBlade shows that Maya ranks 53 on the Animal Channel, with an average of one year estimated at between $7,000 and $110,000 for creators. Gohan The Husky ranked 28th on the Animal Channel, with an average of one year estimated at between $152,000 and $240,000 for creators.
Domestically, pet feeding or a “small business” includes two short video platforms: Station B and the Voice.
Two features were summarized: (1) pet feeding is mostly a routine theme for head-based pets; (2), the number of accounts focused on pet feeding is low, the number of fans is low, and advertising is of low value.
The key word “pets feed” is searched at station B, and most of the video is uploaded by the UP master, Flowers and CatLive, with a maximum of over 3 million. As owner of 100 UPs in 2019, flowers and three cats currently host 2.98 million fans and head UPs in pet zones. Cats eat and broadcast more of a daily choice than a major account number.
The same goes for another famous blogger, Papi. Because of the fans' love of their own cats, Papi sauce created the account number “The size of the papi family”, and there are now 850,000 fans at Station B. Non-professional eating of corn by cats and cats is occasionally filmed.
It is difficult to become head UP owner at station B if it is based solely on original pet content. For example, Lightning Sister's Dragon Cat Dildo focuses on dragon cat feeders, and fans are currently only 220,000.
The vibrating sounds are similar.
According to the number of fans, Mr. Whitemeat, with 2.68 million fans, can't even fit into the pet type Top50, but it's already the one in the shivering pet feed account. Most of the attention is focused on the accounts that pets feed, and it's hard to reach a million fans.
Unlike YouTube creators, short video creations in the country rely mainly on advertising and couriers.
According to the official roll-in/take-over of the star map, there are nearly 3 million fans of “quiet pudding sister” and 1-20s short video ads for $10,000. Out of the over 1 million account numbers of fans, White Mae did not enter the star map, the price of the two-legged animals in Wangfai and Nico was 135,000 and the price of the rice in Mark was only 4,000.
II. Content goes hand in hand with commercialization, and pet feeding is naturally variable
According to the White Paper on the Chinese pet industry, 2019, the market for the consumption of Chinese urban pet dogs and cats reached $202.4 billion in 2019, an increase of 18.5 per cent over 2018. In that year ' s double 11, Skycat International ' s list of commodities, cat staples exceeded infant milk powder and ranked first in the most popular imports.
The founder of the MCN eggshell video in the pet field mentioned in an interview with The Poisoning Eye that one of the directions of pet content entrepreneurship was its recreational nature. This model is growing relatively quickly, but only 15 to 20 per cent of the users are actually caring.
The positioning of accounts such as “Mr. Whitemeat”, “Dignorous Greens” and others, while mainly based on entertainment, is the logic of a combination of cat and dog diets.
White eats not ordinary cat food or pet snacks, but some famous seafood that creates a sense of “cat over humans”. The other dog, Green, eats steaks, turkey legs, chicken wings, with some pet food.
Instead of obtaining fans with content, then considering the path of flow realization, pets eat and broadcast nature that allows them to walk around, and the content goes hand in hand with the realization, without any other drama or daily-day-type pet account having to be implanted.
One of the reasons for the low price of such accounts in the asterisk is the small number of fans. In addition, account numbers and goods are subject to certain restrictions because of the limited presence of pet owners. For example, the non-petty surrounding Mr. Whitemeat's recent delivery is that the owner also takes out a breakfast cereal in the form of food.
But that doesn't mean they're not living well.
A careful study of the commercial windows where the pets eat their accounts, the fish have found that behind the pets they eat in front of the camera is almost “one shop per person”, many of which are five years old.
The cats in front of these cameras are the best proof of master science feeding.
There are only 400,000 fans of the fragrances, and the owner of the account opened a shop as early as 2012, a very early seller. The shivering fans, more than 2 million of whom opened at the latest, grew into a crown shop in just six months, fully demonstrating the potential of the win-winner. Most of the remaining treasure shops were opened in 2014-2016.
New vibrating data show that the “quiet pudding sister” brought 500,000 visitors to one of the ice pads in his home, selling nearly 1,000 a month. The number of visitors to the Wytschaftsprüfer's chorus reached 350,000, with more than 2,300 monthly.
These feeder accounts, which belong to the back of the pet, are not as powerful as the head account, but they actually bring traffic and sales to the shop around their pets. There are mature business models, and pet content is used as a “ hook” of flow, and account owners are never bothered with how to realize it.
On the back of steaks, salmon, bread crabs, Boston lobsters, cats and dogs eat a treasure shop. Do you still think they're expensive?