In recent days, one of the patients was sick against the pet fever, and the owner gave the velvet suit to the dog for a hot search. Behind what appears to be a comedy, the owner's motive is really simple: the cost of a pet's cold is far more expensive than his own!
As opposed to regular spending on pets such as food, taking a pet to a hospital is like opening a blind box, no one knows how much it will cost to get out of the hospital, and it is not even possible to determine whether it will be cured after spending the money.
One cold cost 8,000, so high the threshold of medical treatment that the masters have to offer their pets as “masters” and suffer from their own small problems and great problems!
01
How expensive is it to treat a pet?
Data from the White Paper on Patient Medicine 2020 show that 49.8 per cent of respondents agreed that the fees for pet hospitals were excessive. The high cost of medical care has become the first difficulty for pets.
So how much does it cost to take a pet to see him?
Unlike humans, pet medicine is not participatory with public institutions and is mostly private, market-based. There may be significant differences in access costs between different cities and levels of pet hospitals.
The costs of pet medical treatment are directly related to the level of consumption in the locality, as well as to specific diseases and treatment. Hundreds less, thousands more, and even tens of thousands more.
It is certain that, wherever it may be, access to a pet is considered a valuable service in terms of local per capita income.
In the pet community or on social platforms, it is common to see the owner's attitude towards the patient. There are those who have shrunk their own diets in order to treat the cat, and others who have to give up because they cannot afford the treatment.
In this matter, many young people really know what it means to be a parent. When he gets sick, he chooses to “drink hot water”, and his master gets sick and has to “burn the money”.
02
The money spent at the pet hospital, the more it changes.
The fact that pets are expensive is not the feeling of some feeders. In fact, the fastest increase in the share of pets in the last three years has been in medical consumption, which has increased by 10 percentage points and is now second only to food.
The pet medicine has become an inescapable expense for every “stacker”. Even if the masters struggled, the body was smug, unable to avoid many medical expenses such as medicines, vaccines and medical examinations.
In the past, pets were animals and accessories to their owners, and now many have become family and companions. As the notion of rearing changes, the resulting consumption of medical care becomes inevitable.
On the other hand, the country's pet market has not really grown long, and there is still a lot of confusion at the headline of cats' houses and canine houses. This has led to an increase in the probability that many pet cats and dogs will carry their own genetic disease, and as the disease slowly unfolds, the pet will naturally become “precious”.
However, even though pet care is just needed, why is it so expensive? Is it the hospital's "loathing" and deliberately raising prices?
03
What's the price for a pet?
Patients are more expensive than people, and the biggest reason behind this is that pets are not human and can't talk.
The inability to speak means that doctors are unable to judge the condition on the basis of their own statements, and that the recitation of the pet owner is inaccurate and relies on extensive instrumentation to determine the cause. In fact, the same is true of human health care, which may vary from the cost of “suspecting” to the cost of being examined.
At the same time, pets are not human, nor can they cooperate as humans. Human access to health care falls on moving animals, and may require an increase in anaesthesia, assistive care, etc., to further increase access costs.
From the point of view of medical institutions, pet hospitals are mostly private, without government subsidies and official subsidies, and need to be self-sustaining in terms of equipment acquisition or personnel, consumables, etc., and the cost is necessarily passed on to consumers.
Since the flow of pet hospitals is very different from that of human hospitals, most hospitals receive no more than 20 pets per day, and a seven-digit instrument may be used only once or twice a day, at maintenance costs.
When higher costs are distributed to fewer consumers, the cost to each feeder is easily as high as it is scary.
04
It's so expensive. Did the pet hospital make any money?
Patient care is so expensive that, from a consumer's point of view, the pet hospital must have made a lot of money, but that is not the case.
The pet hospital has both medical and commercial attributes and, in addition to costs such as medical equipment, it often has to pay high rents for opening a shop in a crowded market. For the most part, the income received by the pet hospital from the feeder is diverted back to the transportation cost pool, with little real profit.
The Whale Research Institute has studied the profitability of pet hospitals in the Beijing Triple Bridge area, with a calculated net profit of only 7.9 per cent. This figure is also similar to the 7.41 per cent net profit disclosed in the previous newspaper for the pet hospital chain of branded Ripper.
The East-West Society of Small Animal Clinical Veterinarians, after investigating thousands of pet hospitals, found that 14.2 per cent of pet hospitals were even in a state of loss.
In a normal way of operating, pet hospitals can hardly be described as a windfall industry, but there is a consensus that there is no alternative to profit in a vast pet medical market.
Searching for pet medicine on the Black Cat complaints platform has over a thousand relevant complaints, in which complaints related to inducing consumption, malicious enrichment, etc. are common problems. The pet cat, once described by the feeder as having an affair with his family, was diagnosed as malnourished and in need of “treatment” with a nutrition needle.
For pet owners, spending may not be much, but it is spending money to treat ill, even worse.
It is difficult to accept that “family” is used as a tool to cut herbs in unsound pet hospitals, or even for their lives.
To a certain extent, the high cost of access to a pet is a requirement for operating costs, and the masters want to avoid this situation by relying on commercial pet insurance, in addition to raising the standard of day-to-day rearing and making the pet less ill. However, the current market for pet insurance is also mixed, and in order to avoid one pit, it may be necessary to jump into another.
In addition, many of the disruptions in the pet health market are difficult to change on the part of the feeders themselves, perhaps relying only on the growing refinement of the relevant regulations to protect the health of the pets.