In recent days, the public has launched an online NFT pet digital identity card based on block-chain technology, which stores information on genetic certification, vaccine records, race certificates, etc. The owner of the pet can complete the identification and insurance claims only through the NFC loop, while the system also provides walk-in and locomotive protection, and the passerby scans can be directly linked to the owner. The service has been piloted at the Asian pet show and is expected to cover major cities throughout the country by 2026.
In recent years, the sub-area of pet insurance, which has benefited from increased Internet platform traffic, the application of digital technologies and the continued input of financial insurance companies, has entered the fast-growing lanes and became a financial risk block with considerable growth potential. In this area, on-line security is undoubtedly a typical representation.
More recently, this trend has been further confirmed by the release of data from mid-2025 online: over the reporting period, corporate pet insurance premiums were close to $563 million, an increase of over 51.3 per cent over the same period. Journalists noted that the paper also revealed a new movement on Petty Insurance Online - the integration of NFC (neartime communications) technology into the pet insurance and settlement process.
At a recent performance launch, Kang Xing, the Director-General of People ' s Online, stated that maintaining market leadership and increasing market share through continuous innovation was a core product strategy for current corporate pet risk operations. “China's pet economy is at a booming stage, while domestic pet risk market penetration remains low. At present, companies are still developing and investing in the area of pet risk, and it is only a matter of time before future profits can be realized in terms of industry trends and business patterns.”