Smart devices drive the pet economy to grow in hundreds of billions of scales, and new opportunities arise

Smart devices drive the pet economy to grow in hundreds of billions of scales, and new opportunities arise

According to recent statistics, the size of the Chinese pet consumption market has exceeded hundreds of millions of yuan, and smart equipment has become an engine of growth. The smart collars launched by the national product card "The Birds" monitor pet health data on a real-time basis through Internet-connected technology, close to hundreds of millions of yuan annually; exports of products such as fully automated cat casseroles and smart dryers have increased by 75 per cent each year, and overseas markets have broken 30 per cent.

Smart devices drive the pet economy to grow in hundreds of billions of scales, and new opportunities arise

At the same time, AI, which is technically insulated in pet health management, has developed the AI Auxiliary Diagnostic System, developed by the Research Institute of Innovation and Conversion Medicine, to provide early warning of pet diseases, covering over 500 detection projects.

Through the new trend of smart pet farming, domestic pet companies continue to grow deep into the pet intelligence field, offering better quality, more creative, personalized products to pet owners through core technological breakthroughs and product innovation.

In addition, this year at its fair, the smart pet equipment brand, represented by PETKIT Petty Pie, released the world's first-rate PepH Pepsi and AI Smart Health Monitoring System. Officially, the system automatically triggers a health warning mechanism and is sent through the App to bring the warning bomb to the eyes of the pet.

At the same time, a number of new brands have started to focus on pets ' intelligently broken paths and have emerged in the market. “When the team began to divide pet-related industries into four main tracks of `food and clothing', an analysis of more than 150 consumer research and development studies from 2015 to 2022 shows that no qualitative changes have occurred in the area of pet residence since 1965.” In response to a market insight introduced by the founder of Philton Deerfan, he introduced the pet smart module, which incorporates advanced features such as the new wind system, remote control, night vision surveillance and health management for AID consultations and redefines the pet home.

At present, the pets module SKU has been expanded from the initial sections 4-5 to 14 to add support for pets (brains, lizards, parrots) and modular design meets individualized needs. At the same time, products have successfully entered the markets of 16 countries, including the United States, Japan and Malaysia.

Smart devices drive the pet economy to grow in hundreds of billions of scales, and new opportunities arise

It is worth mentioning that this size market also attracts increasing attention from cross-border players. Internet companies such as American, Matsuna, Haile, Mi and Oppo, traditional manufacturers and domestic electricity companies are introducing intelligent pet products across borders.

“At the rate of evolution in China, the pet household electricity market will reach full maturity within five to ten years. At that time, competition will no longer be a simple functional equation, but rather a shift towards differentiated competition.” Formerly employed in the millet eco-chain company ' s purple rice technology, the founder of Cats and Puss said in a previous interview.