Recently, Skycat published 2025 Days of Cross-border Observation of Cat pets. The report provides an inventory of 72 typical cross-border brands of pet commodities that are currently sold publicly by the Cats, across 11 industries, such as clothing, household electricity and solarization, confirming the strong attraction of the pet economy to brands in various fields.
Based on a breakdown of the course selection, nearly 40 per cent of cross-border brands have chosen to focus on cat and dog cleaning and other supplies, which is an emerging market, while over 30 per cent of brands have entered the field of cat and dog clothing to meet individual needs.
In terms of the geographical location of the brand, the Chinese brand is overwhelmingly dominant in the cross-border tide of pet tracks, accounting for 48 per cent. Guangdong, Zhejiang and Shanghai are the three provinces with the highest cross-border brands. This is not only evidence of China’s position as the most dynamic market for the global pet economy, but also highlights the sensitivity of local brands to emerging market trends and rapid response capabilities.
The 2025 Cat-Peter Economic Cross-Border Watch shows that of the 72 brands in the cross-border pet track, the median number of domestic brands was established in 2003 and the median number of international brands was set in 1949, but the median point of the cross-border pet track was 2022. Of even greater concern is the fact that the overall performance of younger domestic brands in the first half of 2025 is significantly better than that of older international brands. This contrast suggests that in the emerging consumer track such as pets, Skycats have largely levelled the gap in the history of branding and built a relatively fair starting line. The brand shifts the focus of competition to an understanding of the new track patterns, product innovation and commitment to input.
The report shows that 22 per cent of cross-border brands have established independent pet brands or newly opened pet-type Skycat official shops that invest firmly in pet tracks. Seven brands, namely New Hope, three squirrels and whites, have been tried across borders many times.
This strategy brings direct commercial returns. In the first half of 2025, 60 per cent of TOP10s were sold for cross-border pets. Compared to other brands with a “water test” mentality, the monthly average value of a pet brand or a specialized shop is 738 per cent higher.
In March 2024, the brand-owned composite retailer's first prize cut into the pet track, went low-key to the flagship shop of the prized pet supplies and continued to mount over 10 pet products covering food and supplies. As a cross-border brand, it took only five months for the prize to reach a daily average of $100,000, one of the fastest-growing new pet brands. This proves that the independent operation of pet operations, with high priority, is an effective path to market recognition and commercial breakthroughs.
The pet market window remains open for potential entrants who remain in a wait-and-see state.
The report shows that, in comparison with the first half of 2024, the TOP20 listing for the first half of 2025 was up to 90 per cent, one quarter of which was new to the previous year. A case in point is the three squirrels' pet brand, Golden Dairy, which is still likely to emerge quickly after the outbreak of Skycat 618 in March.
The choice of course is critical to cross-border success rates. The report notes that 77.8 per cent of cross-border brands select pet tracks that are more relevant to their own main business. High relevance has also led to better performance — nearly 60 per cent of the cross-border brands have followed this principle in their two consecutive trading lists. This means that it would be more than productive if brands were to apply the advantages of their technical and supply chain capabilities built up in their original areas to the relevant pets in a segmented track. Deep-tilled brands in the area of clean human health are representative brands. In January of this year, a family-specific disinfectant was placed on a pediatric cat, entering the military pet track, with a six-month single-sum deal of over tens of millions of dollars, across the border.
Based on a combination of considerations such as the size of the track, the rate of growth, and the concentration of brands, industry observers believe that pet smarts and pet cleaning are perhaps the most promising tracks in the current time. These two tracks have continued to grow in demand and have yet to develop an absolute monopoly brand, providing a space for differentiated competition for brands with relevant technology and R&D advantages.