In the Ten Mile Lake Bay Park, the exclusive pet “Bayland” provides a new venue for the love of friends; in the cultural creative neighborhood of Chang North, young people drink coffee while hooting and sharing their pet experiences; in the Marinchi Peakview, pets can enter the park directly, and the “Firty Child” travels with his master to enjoy leisure time.
These are the corners of everyday life, reflecting the rise of the pet economy.
The pet economy is emerging as a new engine for urban consumption upgrading, the experience of innovation, and the expansion of industrial chains in the rich lake city.
Wang Lin, Head of the Business Exchange Unit of the Centre for Promotion of the Fashion District, told journalists that, through the continuous deep-tilled pet industry, more than 70 enterprises had gathered all over the region to collect pet supplies up and down, and that the pet economy was worth $840 million in 2024, an increase of 51.9 per cent.
Among them are the pet food production series, represented by the Lake Junction, the pet cat and sand production series, represented by the new material of Anhui Heungji, the sales trade series, represented by the eight uncles, and the logistics services series, represented by the new supply chain, which initially shapes the industrial cluster effect.
“The food and clothing of a `cow boy' can almost be included.” Wang Lin has also set up a pet business service centre to create a pet society space, an innovative business base and other incubators.
To a certain extent, the boom areas have the natural advantage of developing the pet economy and the industrial chain is well established. On the one hand, early on, the production of cat sand began as early as 2007, thanks to the expansion of the land resources of the port, and, on the other hand, with strong industrial support, leading to the gathering of front-line firms and growing brand influence.
It can be said that standing above the “window” of the pet economy, the booming regions are fine enough to capture the dividends of the “economic” economy. Of course, to achieve higher-quality development of the pet economy, multidimensional policy innovation is essential, and there is much more to be done to refine governance.
Fortunately, a series of first-hand explorations has begun in the prosperous areas.
Leadd the establishment of the Anhui Association of the Petty Industries, the Triangular Alliance of Directors of the Petty Industries, to create a solid “friend circle” for the development of the region's pet industry; took the initiative to develop the country's top-quality pet product geographical markers and to create the country's first pet supplies industry base; provided comprehensive services such as warehousing, taxation, talent subsidies, plant renovations, project applications, etc., with a cumulative amount of $9.92 million in payments and $3.38 million in declared policy funds.
In addition, the boom areas have issued several policies to support the quality development of the pet industry and have set up special courses for the pet industry.
Shaan Hsihu Biotechnologies Ltd., based in Qingpur, Shanghai, which is based on pet nutrients, has now become the head of the pet food industry.
In December 2020, a contract was signed for production in February 2022, with only two main food-producing lines in Workshop No. 1 and 100 tons of daily pet food.
LEE Ping, Executive Director of Hwanghushu Biotechnologies Ltd, told journalists that there were 23 smart production lines in the park that could produce more than 150 varieties, including pet staples, frozen drying, snacks, nutrition, etc. One year on the market of one of the single items, the Decepticons were sold in billions.
The production process is displayed at all times on a walled electronic screen in the workshop walkway. What's the product, what's the output and what's the progress? Li Ping described the process of fully automating human materials in the middle chain, in addition to the need for a small number of people to deliver and package. Last year, the value of Lake Sun's products reached 264 million yuan, which is expected to increase by 25 per cent this year.
Industrial heat, investment heat, performance heat is the true picture of the current rich regional pet economy.
For the time being, the area has integrated the pet industry into the integrated planning of the green food and health industry, and has designed the pet economy parks for local needs. At the same time, while maintaining a sound industrial environment, the Association of the Petty Industries of the Province of Toanco is planning to organize pet cultural events, Sharon, and to enhance the brand influence and market competitiveness of the growing pet industry.
Wang Lin says that the pet economy is “blowing” and is gradually becoming a new growth point in the consumer market, allowing the pet economy to continue to expand its “blowing volume” and to make it more robust and more dynamic.