In September, the first China-Tung Shao Festival was successfully held at the Shen-Yang Han tree base in the Shanghai Po Mountains. The event, which brought together more than 100 exhibitors and attracted millions of lovers, was not only a “beautiful assembly order” but also marked the completion of the transformation of the “Tortoise House” series, from a local fair to a regular professional exhibition, which injected a whole new dynamic of development into the enchantment industry in China and beyond.
Professional promotion: farewell to “shows”, to build a standardized exhibition experience
In contrast to the previous model of the loose-marketing, the first China-Tung Shao Pitt has, from the preparatory stage, set standards for professional exhibitions: better site planning, easier access to the site, a space for a balance between practicality and beauty, and a complete escape from the disorder of a “gang”. In order to increase the impact of the fair, the organizers invited a professional advocacy team to develop a "on-line plus below-line" 3D advocacy matrix, with interactive activities under the main stage of the line, which will open live throughout the session, with a large-screen rolling display of bright spots; and to spread online through multiple platforms, which will allow non-attendable fans to "show the clouds" and promote wide coverage to match the professional fair to a high level.
The importance attached by the exhibitors has also increased simultaneously: many of the displays have been designed to be top-heavy in the target industry, with fine grinding from displays to brand displays, and a visual upgrading of the entire session. The show's 12 exhibitors were rated as excellent exhibitors: "Shin Poultry, Gold Crusts, Starfire Lights, Little Rotten Tortoises, Return, Tortoise Industry, Search Boxes, Lifeline Tortoise Foods, Shinyang Moo-Wu, Yong-Turtor Industries, Monkey Climbing, Dolphin Waters." In addition, for the first time, professional industry forums were added to the fair to invite practitioners to share market trends and conservation knowledge, filling the gap between the "recreational and less professional" aspects of the fair, and giving the industry a new paradigm of "recreational plus in-depth exchanges" with original content.
Empirical Plus: Detailed Services and Interactive Welfare Circles
The exhibition was not only “professional”, but more balanced between “temperature” and “interest”. For self-driving viewers, the organizers coordinated the exclusive parking area for local planning in advance, with a dedicated guide to ensure that parking was “free”; in the face of the heat triggered by the first day of the show by the “Autumn Tigers”, staff moved ice blocks and convection fans at the first hour of the event, developed cooling programmes overnight to ensure a follow-up to the exhibition.
The interactive sessions were also numerous: the organizers, in association with the exhibitors, launched multiple cards and prizes, ranging from magic pets to neighbouring gifts, and large gifts and prizes that allowed the audience to “go home”. Many parents are involved with their children, who are exposed at close range to “sweet crowds” such as snakes, lizards, honey bags and so forth, and who, in their interactions, have a better understanding of the culture of demonization.
Trend Insight: Climbing and petting rises, “family viewers” becoming new forces
New changes in the pet industry are visible from the heat at the exhibition: turtles remain the core hotspots, with high-closure turtles gaining attention because of their scarcity, and traditional turtles experiencing a slight cooling of the cyclical effects of the product, subject to normal adjustments in the industry; even more important is the rise of creeping pets — iguanas, guards, frogs, hamsters, etc. — sales are far higher than expected, and the proportion of “home-raising shows” has increased significantly, with children and adolescents becoming an emerging consumer group.
"The pets were thought to be cold, they were found to be cute, and they developed a sense of responsibility." One parent spoke with a lot of family audiences. This rise in “home-based consumption” not only brings an incremental market to the pet industry, but also leads to a healthier and more widespread industry.
Looking to the future: Dealing with shortcomings, next year's event
Despite the fact that the first China-Tung Dynasty Festival was over, the heat of the pet industry continued. In 2026, the China Devil's Adventure will continue to build a platform for “demonstration, lover interaction, industry development” with a more professional attitude and better service, working with all practitioners and enthusiasts to map the future of the demonic pet industry.