In recent days, the Jiangxi daily newspaper held an online ceremony in Nanchang on the news channel " Love " . As the country's first “scientific support” pet channel, the channel is on line and marks an important step in Jiangxi's exploration of technology+industry+media integration.
Time to come: Blue Sea track connecting emotion to industry
“We are in an era of common material and emotional enrichment, and pets, as important members of the family, are becoming increasingly emotional. They not only comfort the hearts, but also contribute to the rapid development of a large and dynamic industry.” In his message, the President of the Jiangxi Daily Press, the Secretary-General of the Jiangxi Press Media Group, and the Chairman of the Board of Directors, Zhang Bing.
The choice of “biomedicine + pet life” is backed by an accurate assessment of the pulse of the times by Jiangxi Daily. According to incomplete statistics, there are more than 100 million urban pets in the country, and the size of the pet consumer market is already over 500 billion. One parent is the emotional needs of millions of families; the other is the Blue Sea, which is linked to biomedical and intellectual services. Pleasantization is on the line and is the key feature of systemic change in the Jiangxi Daily News — both as an emotional medium and as an industrial platform.
“In our blueprint, the Jiangxi daily newspaper is not only a publisher, a provider of news messages, but also a facilitator of social governance as a service provider and a participant in social life; the news of the great river is not just a platform for communication, but also a warm and good life.” Zhang Vant.
Together: building a scientificly supported blending platform
It is understood that the pet channel has broken the traditional media service boundaries and regularly publishes the results of the pet health study, based on the model of the “scientific support” pets blending platform, based on the national research resources of the Great Institute of Healthy Patients Science of the state; provides the public with services such as scientific peting guides through short video, live broadcasts, scientific animations, etc.; and builds a platform for industrial matchmaking to promote collaborative development up and down the Jiangxi pet industry chain.
On-line ceremonies, the Executive Director of the National Critical Laboratory for the Identification and Development of Major Diseases and the Director of the Institute of Innovation and Transformation Medicine in Kanan stated that the quality of the pet industry was not dependent on the “hard support” of scientific innovation, but also on the need for new media to integrate technology more closely with people and industry. With the theme “Technology leads the love of the future”, the river news channel “Technology” identified links between “scientific research” and “industry”, “media” and “human life”.
“It can translate the innovations of our research institutions in the field of pet health into authoritative information that people can understand and use, and it can build bridges between pet businesses and industry associations to show ecology and match resources, and it can provide clinical services to millions of pet owners for scientific petping and healthy seeding.” Lee Hongyan says.
Lu Dongmei, Deputy Director of the Livestock and Veterinary Department of the Department of Agriculture and Rural Development of Jiangxi Province, stated that, as a rural sector, he would continue to support the development of the pet channel by strengthening supervision and services for pet breeding, diagnostics and veterinary medicine development, safeguarding the quality of pet products and safeguarding the legitimate rights and interests of consumers. At the same time, it is hoped that the channel will take full advantage of its efforts to publicize the policies and regulations of the Jiangxi pet industry, industry dynamics and scientific and technological innovations, so as to create a favourable climate of public opinion for industry development.
Towards a new paradigm: building the ecological matrix of services
At present, the Pleasant channel has succeeded in creating a series of special content blocks such as the "Performance Play" "Perception Information" "Perception Circle" "Performance Bus" from fun interaction, authoritative information, warm stories to practical guidelines, which cover the diverse needs of lovers in all respects, creating a 3D matrix of content.
In the case of the channel's pet bus, which is like a magic car for a “sweety child”, users can easily make appointments and have access to a safe and comfortable exclusive pet delivery service, which is truly reassuring and reassuring to every pet.
At the same time, the Channel-sponsored “New Power 2025 Petty Short Video Competition” is being launched with a view to bringing together the nation's creative forces, tapping new trends, hatching excellent original IPs and injecting new dynamics into industry development.
As of this date, users can access the Love Channel through the Daejiang News client to obtain authoritative pet health information and experience intelligent pet services. In the future, the channel is also expected to carry out a series of activities such as “Pattage medical home country” and “Paternity assistance for homeless animals”, in line with media social responsibility.
This time, the "Pretty" channel came on line as a vivid reminder of the transformation of the Jiangxi daily newspaper from an "information communicator" to a "social connector, serviceer" and provided another “localized” sample for deeper media integration.