In October, Kim Autumn's new concept show for the pet industry - Upet has a pet life show.
Beijing, 9 September 2025 – The Upet exhibition, full of innovative genes, will take place from 24 to 26 October at the China International Exhibition Centre (DPA). Building on the dual advantage of Beijing's “Industry Source + Consumption Power Highlands”, the show anchors a new generation of pet science + precision pet demand, creating a one-stop platform for pet industry enterprises, “Regional Resource Deep Link + Brand Consumer Increased Mind”, which helps enterprises expand their maps, lock their populations, and raise their sales.
Extension: Linking Northern Potential Business Circle
As a result of the continuous escalation of the lifestyle, a large number of potential needs have not been met and are awaiting activation. The exhibition was based in Beijing, bringing together the northern consumer-power metropolitan areas, helping enterprises to break geographical barriers and open wider markets.
Locked population: B/C precision touch, covering high-value visitors Group
Precision B - expansion of regional distributors, pet shopkeepers/purchasers, senior medical practitioners with product referral rights, super pets, direct on-site cooperation and efficient access;
The core C side - the promotion of the CBD's core exhibition “Live Into the Lives” through the pet economy - creates a pet consumption field for high consumption power & high awareness pet lovers in the city; and a multi-content campaign combining the United Skycats International and the famous IP Animation Great Film Campaign, providing quality “social money” and dissemination content for the Z generation of young pets, the pet field KOL+KOC Matrix.
Volume withdrawn: The second half of the year is just in time
The exhibition coincided with the bipolar battle, which brought together a number of electric power platforms, such as dithering, to launch exclusive policies to promote transformation through multiple rounds of bottom-line scenarios, and to create innovatively high-quality resources, such as pets, medical needs products, and blue sea products, to deliver new brands and good products to the "sweeting" northern pet market in response to new consumer demand.
The gold autumn pet industry is in place and more pets are expected to party together.
Trends and industry incentives
Looking for policies, expanding resources, setting directions, moving forward.
The High-Specific International Industry Forum was launched simultaneously, bringing together elites from within and outside the world to read policy, to see trends; to connect, to unlock cooperation in IP marketing; to sharpen core skills, to follow industry standards, and to achieve career progression.
In the capital
Focus on industry core issues
Building on the capital's pet industry resource and policy “outposts”, the exhibit set up a global platform for dialogue among the elites of the pet industry, both to observe industrial ecology and policy innovation at close range, and to match well with Beijing's high-quality resources, and to focus on key issues of industrial ecology, policy application, talent reserves, and explore new paths to pet economic development and seize the future of the industry.
The art industry has a collection of technocrats.
Big party of annual pet professionals
Organized by 21 grams of pets, and freeing from traditional cognitive and formal constraints, and in a more proactive and interesting manner, they have issued assembly orders to professional hard-working practitioners throughout the industry: shopkeepers, pet designers, carnival specialists, service standard setters, door-to-door details wizards, etc., to work together to create carnivals for professionals. Happy charge, see you on the leaves.
First forum of the Institute of Petty Behaviour.
Invited professionals, KOL, to explore science.
Focus on pet behavioral psychology, analysis of common behavioral problems, sharing of behavioural training cases and scientific methods in conjunction with the Red Man. Supported behaviour training tools, pet salvaging enterprises, with a view to increasing the visibility of brand names and attracting attention to the mental health of pets, with the help of subject heat and professional content.
Hot IPX product power.
The China Play Club authorized the industry branch to organize an IP-mandated docking conference on site with numerous flow of IP resources, focusing on resource integration and cooperation, reaching out to core IP resources in the industry, sharing high-quality cases, detecting marketing trends, and providing accurate links to potential partners and exploring opportunities for multifaceted cooperation. Supporting firms use IP flows and brand names to improve branding of products, develop joint funds, open up young consumer markets and reduce brand dissemination costs.
Health care and general health
From parents to industry specialists, maintenance, consultation, medication, medical care Chain Answer.
The entire chain of pet care has been upgraded. Together with Kyoto Health, it brings the care of the pets from the day-to-day maintenance + consultation + good medicine + one-stop medical information to the whole range of children's health. Not only is there a pool of professionals on the ground to discuss trends in industry online, to talk about how to take care of a child in science, to share techniques for caring for the elderly, but it can also provide support for businesses to connect to medical resources, reach a subdivision and build brand trust.
1. Kyoto Health Pharmacy
I'll take the medicine to Kyoto.
Create immersion product experience zones, experience UP. A central display of star products and core technologies, the selection of classic national products of national confidence and the importation of petals, covering peaceful choices such as deworming, health care and nutritional supplementation.
2. Surgery Hospital
Health + interactive experience
The Tokyo Express Hospital invites top veterinary and nutrition specialists to provide one-on-one health counselling free of charge, as well as a closed-door service for pre-prevalence visits. To look at the head and open up new business opportunities for pet drugs, health care and nutrition food enterprises.
3. Kyoto Pet Health Forum
New layout of pet medicine.
The Internet Hospitals and Ai Patients provide smart consultations on how state-of-the-art technologies can enable pet online consultations, industry-standardized challenges and future pathways.
4. Carnation Conservation Exploration Camp
Medical experts share goods, psycho-physical dual insurance
Covers pets' physical and mental health and behaviour, with dogs and cats and pets." Day-to-day maintenance + nutrition mix + behaviour interpretation workshop to help develop diverse parenting skills, promote scientific parenting and build harmonious relationships. At the same time, businesses that assist in day-to-day care items, pet foods, and exotic products facilitate the culture of pets by setting up scenes and making them feel immersive.
5. Longevity pet recognition conferences
We'll grow old with him.
A number of animal public interest organizations and training institutions within and outside the United Nations provide professional content support to focus on the conservation needs of older pets, share practical programmes for chronic disease management, end-of-life care and quality-of-life improvement. They will also recognize typical examples of scientific conservation that prolong the life of pets, support the master in caring for older pets and convey the concept of high-quality pet care. It provides opportunities for businesses specialized in old-age pets, health supplies, nursing equipment, to reach out to the older-age pet community, to build brand trust through endorsement by authoritative institutions, and to steal the "Pet Ageing" break-in bonus.
Fashion and living space
Show your personality, pull your emotional values, unlock your new consumer scene.
In Beijing, pets week watch the show and, while meeting the needs of children's fashion life and the interests of their pet friends, upgrade brands, connect high-end channels and open up subdivisions of market empowerment.
Pet fashion, new product release, brand promotion, business match.
"Beijing Pet Fashion Week Peking Pocket Week" on the site Upet, creating a professional pet fashion show and brand new distribution stage. Supporting brand exposure and story-telling, promoting pet fashion industry development, linking high-quality business resources through displays, live media broadcasts and interviews on TV.
Cultivation and petting.
We're going out and we're going out.
A small-minded foreign military surge focused on small and beautiful emerging markets, pre-empting high-potential consumer populations.
1. Optimistic economy as a red lecturer, online operation, market opportunities
For small pets/others markets, share rearing techniques, disease control and commercial operations strategies, and invite foreign pets, KOLs and brand managers to share experience in combat.
ICE Pure Cat Fair, who can reject cat charm?
Working with ICE to create a recognition event for high-end Pure Cats, bringing together nine hot-seasoned cat species, with a professional beauty show, with a rich knowledge and intimate interaction, to provide an excellent platform for cat-lovers to appreciate their reputation, learn science to nurture and communicate.
Weed and pet classes
Growing grass and pet culture: locking early, measuring pre-heat, winning double 11. War.
You know what you're doing when you're living as a TA, you know what you need. The promotion of open-school new-person pit avoidance guides, on-site experience + full of dry loads, while providing strong support for businesses to reduce transaction costs, improve product recognition and build brand trust while helping their pet friends to build up accurate stocks.
1. Knowledge of TA experience areas
The day I was born again in UPET,
Through scientific simulations and scenarios to break the perception barriers between humans and pets, humans understand the sensory logic behind pet behaviour, promote harmony in relationships between people, and have interesting scientific aids to convey product design concepts to pets and enhance product recognition.
2. Public classes for pets
Stop! Listen to one lesson before you take care of it!
The United Capital Society for Animals organizes public classes for pets aimed at breaking down barriers to communication between people and pets, helping masters to catch their pet emotions with precision, and reducing foster anxiety, neighbourhood disputes and security concerns resulting from misreading. Transmitting the concept of scientific pet care, using understanding as an alternative to assumptions, makes the company of animals more harmonious and durable.
Ready for UPET?
In October, Kim Autumn went to an innovation party in the pet industry!