With growing emotional connectivity, the pet economy experienced unprecedented prosperity in 2025. The market for pet consumption continued to expand during the first half of the year, showing strong momentum. Today, more and more families have chosen to travel with their pets, to experience new scenarios such as hotel accommodation and transportation, and to explore this beautiful world with pets.
A new scene for pets.
At the height of the summer, we cannot help but look forward to how these new scenes and experiences will further enrich our lives.
In the morning sun, Mr. Wan entered Shenzhen airport with his two cats. The purpose of their trip was to fly from Shenzhen to Shenyang, and cats would also enjoy their first “class trip”. Following rigorous staff verification, the requirements, including medical immunization certificates and on-board procedures, were met, and Mr. Wan was able to board the flight successfully and initiate the air trip with cats.
The entry of pets into the cabin has become a new trend for summer transport in 2025. In recent years, many airlines, such as South, East, Deep and Sea, have launched an upgraded “Pet In-Vehicle” service, which allows passengers and pets to spend the entire flight while sharing comfortable hours in the cabin. Since 1 July 2023, the service of the Souther Flight “Full-in-the-Box” has been extended to over 200 direct routes. For passengers carrying pets, they are usually assigned to the window seat in the last row of economy class, while the pets are properly placed under the front seat. Passengers may also choose to buy seating in rows to accommodate their pets more comfortably if available.
There has also been new progress in the shipping of railway pets following the coverage of more than 200 routes by the South Navigation Carving-In-Box service. As of 20 June, the pilot scope of the high-iron pet shipping service has been further expanded to cover 25 stations and 38 mobile trains along eight high-iron lines, including Kyonyo, Kyinguang and Kyingha. This new change has attracted a large number of passengers, including Ms. Yang, who is trying for the first time to ship high iron pets and who is planning to move from Shenzhen to Wuhan with cats, a service that has undoubtedly made her journey easier.
The Shenzhen North Station has also been officially operational since the piloting of the High Iron Petty Shipment Service at 25 stations and 38 mobile trains on 8 high-line lines such as Kyouta, Kyeonggu and Kyingha on 20 June. According to the Chief of Watch at Shenzhen North Station, Jiang Wani, within a month, the station carried 30 pets, reaching 32 of them, with considerable business volume. Since the summer, in particular, business orders for pet consignments have been available almost daily, fully demonstrating the strong demand for high iron pet shipping services.
The rise of smart pet equipment
In addition to the ease of high iron pet shipping services, another emerging hotel service has been warmly welcomed by pet owners. This type of hotel is characterized by “pet sleeping”, which not only allows tourists to stay with their own pets, but also provides specialized sleeping services.
In this specialty hotel, over 30 cats play the role of "star employee." These cats are diverse in character and are very good at accompanying them, able to sleep together, travel and even watch movies, according to the needs of tourists, and providing them with an immersive experience of company.
As the pet economy continues to flourish, smart pet equipment is gradually becoming a new attraction for the market. From the smart cat casserole to the pet health monitoring collar, these technological products are increasingly becoming a necessity for caring for families. Ms. Gao has raised four cats in her home in Shenzhen, Guangdong, and has gradually purchased a number of smart pet equipment to take care of them more easily. She mentioned that the automatic cat sand basin currently in use at home had been upgraded to the second generation, where the device would automatically clean up the cat sand and also show the weight of cats in real time. In addition, Ms. Gao plans to purchase a pet robot to alleviate the loneliness of pets when they are alone.
Mr. Rowe of Fushan, in Guangdong, raised three dogs who were not only equipped with smart devices such as cameras, locators, but also eager to take the dogs out. In order to capture every good moment with the pets, he specifically purchased specialized photographic equipment. The 2025 report on consumption trends in the pet industry reveals that more than half of the pet owners are willing to invest in the “emotional health” of the pet, which further boosts the spread of smart equipment in the pet sector.
Liu Chau, Chief of the Daily Supplies Unit of the Department of Retailing and Retailing pets in Kyoto, revealed that the main environmental improvements, remote protection and AI technology pets and smart appliances are now visible in the market. Of particular note is the rapid increase in the search volume of visual cat casseroles and visual feeding devices for pets, which rose by more than 202 per cent and 128 per cent, respectively.
It originates from a pet-intellectual water blower in Foshan, Guangdong, which is highly appreciated on the international market for precise temperature control, low noise design, fast drying and diversified accessories. In the company ' s warehouse, the order for shipment to Argentina alone amounted to 3,000 cases. How does a pet smart blower make a pet hair dry quickly? What's the technology behind it? This innovative product, which originates from Mount Fushan in Guangdong, has won a wide appreciation of the international market, even in the face of supply and demand, thanks to its precise temperature control, low noise properties, efficient drying and diversified accessories.
This consumer innovation about “pure children” is taking place in silence. According to the latest data, the size of our pet market rose to 701.3 billion yuan in 2024, a 18.3 per cent increase over the same period. Looking ahead to 2025, this figure is expected to exceed $81.1 billion, marking a shift in the market core drive from a single “functional demand” to a deeper “emotional consumption”. Whether it is the ease that innovations in travel patterns bring to pet owners, or the extensive application of technology in everyday life; whether it is the explosion of a “pattern with pet” hotel, or the proliferation of smart pets in the market, the importance of “emotional values” in the eyes of businesses has become a key point for them to pry markets and attract consumers.
At present, our pet-related enterprises are rapidly expanding their overseas markets and showing strong growth, based on strategies such as product innovation and digital operations. As the demand for pet care evolves, future markets will emerge with more broken-down tracks, which will undoubtedly open up unprecedented opportunities for the development of our pet industry.