In recent days, the first academic conference on pet nutrition and food, hosted by the Feeds Institute of the Chinese Academy of Agricultural Sciences, was held in Beijing, and the results of the study on the development and application of the pet hair improvement nutrition programme were published by the Blue Group under the flag of the Gia pet group.
With the upgrading of the concept of healthy consumption of pets, pet feeding is shifting from “satisfying” to “precision nutrition”. For 16 years, the blue deep-tilled pet industry has been based on the idea of “good food with heart”, with petism at its core, providing pets with products more suited to their natural needs through high-grade foods, scientific formulations and innovative technologies.
The study resulted in a 37 per cent increase in pet hair and a 28 per cent reduction in gross fallout by adding components such as fish oil and rain-fed red algae, combined with slow baking. At the meeting, Sun Tan, Vice-President of the Chinese Academy of Agricultural Sciences, stressed the need to align pet nutrition research with international efforts to promote a transition from “breathing needs” to “precision nutrition”. The conference simultaneously initiated the preparation of a white paper on pet nutrition, which for the first time systematically combed the 10 research hot spots, including intestinal community regulation, functional material development, etc.
As a pet brand, the success of the Blue Group is dependent on the Group ' s continued investment in research and development and production. Tens of millions of special funds are invested each year in product development and cooperation with renowned higher education institutions such as the Agricultural University of China, the Shandong Academy of Agricultural Sciences and scientific research institutions to ensure the scientific nature and effectiveness of products.
The data show that domestic pet consumption in the first half of 2025 amounted to 77,375 million yuan, and the spread of the science feeding concept is reshaping the 100 billion-degree market pattern. The head of the Blue Group for Research and Development revealed that its low-sensitivity foods, developed in cooperation with the China Agricultural Corporation, had entered the clinical validation phase and were scheduled for listing in 2026.