As the emotional value of pets has become more pronounced, in recent years pets have been more willing to pay for “pull children”, leading to the development of the entire industrial chain of the pet economy. In this context, Shandong seized new opportunities for pet economic development, digging deep into new lanes for pet economy and promoting pet economy towards scale and branding.
On 10 October, a bag of tofu-curded cat sands was “going down” the production line in a workshop at Heisen Hua Petty Supplies Ltd. in the city's flat. The head of the company, Zhang Fuhai, told journalists that in the pet cat market, cat dust is second only to cat food and is a necessary product for cat-raising families. Since this year, the company has exported more than 3,200 tons of cat sand, selling 1.5.1 million yuan (RMB, the same amount) for products from 13 countries and territories, including Russia, the United States and Indonesia.
“The dominant product in the cat sand market is mineral sand and botanical cat sand, which, by contrast, are degradable, flushable and renewable material, which is preferred by the pets.” According to Zhang Fuhai, Heisenhua Petty Supplies Ltd. used soybean slag as the main raw material to produce cat sands and invested in two new plant cat sand automated production lines. “The plant cat sand, which is dominated by soybean processors' soybean “lower toe” slag, has achieved `waste' reuse and the product has deodorant and flushable toilet characteristics, which are praised by a wide range of pets.”
In recent days, workers have been busy wrapping and packing a box of pet nutrients for transport to the freight forwarding station at Shandong Central Biotech Ltd. production workshop in Maung Town, Pyle County.
According to the head of the company, Kelbin, the company has now procured several fully automated production lines and has now become the sole supplier of pet snacks in Malaysia for LAZADA (South-East Asian Electrician Platform).
Also in the city of Pyryu, Shandong Seysai Petty Food Company Ltd., located in Pyle County, currently owns three lines for the production of pets such as frozen drying, expansion and canning, producing 8,000 tons of high-end pet food each year, generating $320 million in sales revenue.
The manager of the company, Yang Bin, described the company's current integrated production using a whole-industry chain and its cooperation with the relevant scientific research institutes, which “we produce frozen dry at instantaneous speed, guaranteeing 99 per cent of the protein is not lost; baking is done in a cryogenic process to keep the product fresh”.
As an integrated enterprise specializing in pet food, research and development, production, marketing and services, the products of the Monitoring Zezhanoja Petty Products Ltd, located in the New Zerusi District, are exported to countries and regions such as Europe and the United States, the Middle East and South-East Asia.
In order to meet the diverse needs of its users, the general manager of the company, Hu Shuji, stated that his company had established a research and development team to develop nutritious foods adapted to different pet species, age and health conditions. “We now have two separate, modern professional production lines, covering all types of pet food, including hamster foods, rabbit foods, etc., dog foods, cat foods, and dry insects, shrimps, fish dried, etc., with an annual production of up to 30,000 tons.”
In addition, the model of using the Smart Platform to promote pet services is prevalent in Shandong.
In recent years, the emerging community-love service has been popular in the communities of the Taino County of Suzawa City, where pets can book their pet baths, vaccinations, etc.
At present, there are 12 community pet services in Taino County, which is also developing community service centres, introducing pet service companies and using community wisdom platforms to provide new ideas for urban industrial expansion while facilitating community petization.