Light gray hair has its roots, its eyes are full of gods, and its plumbing horns recaptulate the way the cat lived ... In recent days, the `90s' pet lady has received a custom pet wool set, “seeing it like a `child' still around”. Right now, this emotional attachment is becoming a common choice for millions of pet owners.
According to China ' s Galaxy Securities Research, the pet industry is at a rapid growth stage, with the market in 2024 exceeding 300 billion yuan (RMB, the same amount) and is expected to surpass 400 billion yuan by 2027. Changes in consumption trends, such as emotional economy, scientific rearing and rational rearing, will provide structural opportunities.
As the gross child economy continues to warm, pet souvenirs, which are important branches of emotional consumption, gradually enter public view.
When it comes to the willingness to purchase such products, Ho Chiu, who customizes the adhesion for cats, says, “As part of our ability to invest in life, we have a common sense, a rich emotion and a sense of reason. I want to keep my "child" around, and I'm willing to pay for it."
In addition, "Screen the thought" "Put it close like it's still with me" is a common comment of social media custom-made souvenir clients.
In the face of growing market demand, more and more traders are joining the track. Hangzhou Second Life Technology Ltd., which uses "AI+3D printing" as its main business, has been queuing orders in recent months, extending the production cycle from the original 15 days to 20 days or even 30 days.
"We can provide a full scan of the customer's pets, produce one-to-one, or produce only three to five photographs of the pets, which are similar to what the pets looked like." The founder of the company, Janina, witnessed the expansion of the pet souvenir market. Unfortunately, orders from Japan, Singapore, the United States, etc. have grown significantly.
“In countries where children are generally separated, people are more emotional about pets.” Jenna said.
In addition to professional pet production companies and technology enterprises, a large number of artisanal and private studios are involved in the production of pet souvenirs.
In a studio, the senior wool maker's teeth are adjusting the direction of the pet hair to the magnifier. Production of pet wool shears, large enough for the whole body to be fluffy, colour, a scar on the body, a mark on the body, and full restoration of each hair point against the photograph. In her view, infinity restoration is the ultimate pursuit of wool work, and the guest customizes a pomegranate with a picture that the producer needs to imitate their micro-expressions, reflect its character and give the owner a sense of “this is my baby”.
However, under the heat, there are also some challenges to the development of related industries. In the case of wool, for example, the hair materials required for the production of imitation pets are extremely scarce, the domestic wool industry is not yet involved in this subdivision, and practitioners often have to turn to domestic and foreign markets to find alternatives. In the area of market regulation, problems such as the use of false propaganda in the drawings have become more frequent, and the protection of copyright has been made more difficult by AI watermarking techniques. At the same time, non-transparent service processes and lack of industry access are prone to crisis of confidence.
Industry sources have pointed out that the long-term development of the pet funeral souvenir market requires that practitioners protect the “temperature” of emotional attachments, as well as the accelerated establishment of industry standards and the transparent upgrading of service processes. This emerging market, which embraces human and pet emotional ties, or will continue to mature in the process of addressing pain points, allowing the love and memories left by the “puzzling child” to continue in a more normative and reassuring manner.