Since the beginning of the year, the pet economy has grown rapidly, pets have gradually become important members of emotional care and families, and the market for pet consumption has continued to grow. The Wind data show a 1.68 per cent increase in the concept index for the pet economy as at 10 June.
Analysts believe that new consumption, as an important growth force in the consumer sector, is expected to continue with the emergence of new consumption brands in the future, either in new consumption habits or in the middle of the brand. The domestic pet economy is at a rapid stage of brand development and the profitability of industries continues to improve, and prospects for development are promising.
In recent years, the temperature of the pet-consumption-related industries has been rising, demand for pet food, pet supplies, pet medical services, etc. has risen, and the chain of pet economic industries has continued.
According to China's White Paper on the Petty Industry (Consumer Report) 2025, the number of Chinese urban pets (cats) in 2024 exceeded 120 million, an increase of 2.1 per cent over the same period; the size of the consumer market reached $30.2 billion, an increase of 7.5 per cent over the same period.
According to the 2024-2025 Monitoring Report on the Performance and Consumer Markets of China's Petty Industries, published by the Aids Counsel, the size of the Chinese pet economy in 2023 was 59.28 billion yuan, an increase of 20.1 per cent over the same period; by 2028, the market size was expected to reach 1150 billion yuan.
Marketers argue that this growth is the result of a combination of factors such as the notion of pet consumption, demand for pet consumption markets and industry development.
“`Behind 00' has become the core consumer group in the pet industry, with a `Being after 00' penetration rate of 24% over 20 years of age, well above other age groups.” The principal analyst of the Chinese-sourced agro-forestry and fisheries industry, Ray, is expected to reach the age of 20 every year over the next 10 years, which will result in a sustained increase in pet penetration; the current increase in the average annual consumption of single pets of over a thousand dollars will support the industry ' s growth.
Active distribution of listed enterprises
The Wind data show that on 10 June, a significant number of components of the Masters Economics Index showed remarkable performance, with a significant 8.07 per cent increase in Zenit pets, a significant 6.38 per cent increase in reliable shares, 4.82 per cent increase in medium-sized pets and 3.43 per cent increase in source flying pets. Of these, the annual increase was 94.33 per cent, the annual increase was 76.27 per cent for pets and 51.36 per cent for reliable shares.
On the interactive platform, the Zen dollar pets indicated that the company was actively expanding its pet food business on the basis of pet supplies in order to improve marketing channels. In the future, the company will go further in building strong channels, in particular by strengthening the capacity of the electrician to operate, creating a base disk for brand operators, using strong channels to create a brand and entering a new phase of autonomous brand development, fully building brand values based on effective user, data and closed loop construction, embarking on the path of autonomous brand incubation and further developing a harmonious new consumer ecology.
On the interactive platform, the Chinese pet shares indicate that the distribution channels of the company ' s own brands are divided into online and offline channels, including pet door stores, pet hospitals and business superbs. Companies have excellent relationships with a number of chains, and they have always been open and cooperative, looking forward to working with more good firms to promote industry.
Sources on interactive platforms indicate that the company has set up a new domestic market team in Hangzhou, based mainly on the country's major electric power company platforms for operating sales of its own and proxy brands, gradually constructing a double-wire “autonomous + agent” layout, and opening online shops on electrician platforms such as Skycats, poaching, shivering, Kyodong, Mando and Little Red Book. The company has introduced multiple brand-owned products, and the company ' s domestic team also represents the sale of a number of well-known overseas brand products. In terms of revenue collection, sales in the domestic market have continued to increase.
Investment opportunities are high.
In 2024, pet food consumption accounted for about 52.8 per cent of our total urban pet consumption, including 12.4 per cent for pets, 28.0 per cent for pets and 6.8 per cent for pets, mainly pet beauty. In 2019 - 2024, the combined annual growth rates for pet food, pet supplies, pet medicine and pet services were 4.1%, 7.8%, 13.9% and 4.2% respectively. At present, the highest rate of increase is observed in the medical consumption of pets, which has slowed down. The share of non-food board consumption in the Chinese pet industry is expected to increase steadily in the future.
“The size of our pet industry is expected to exceed 400 billion yuan by 2027, and changes in consumption trends, such as emotional economy, scientific rearing, rational rearing, etc., will provide structural opportunities.” According to Xie Chi-Yu, China ' s chief analyser of Galaxy securities, there are expectations of continued expansion in the pet food and medical subsectors, and the profitability of the enterprises concerned is expected to increase further.
Peng Yi, the chief analyst of the securities and retail trade industry, said that the current pet economy was booming, but that it was also fraught with challenges and that firms with product development, branding, channel expansion, resource integration capacity and financial power were expected to be able to establish themselves in industry over time.