There is no child-rearing anxiety, but there is a pet-infiltration. Today's young people take pets like a handy vip: the pets spa card goes on and goes to the park in a baby car with pets, the pets customize fresh foods like moon food, the smart cats nests monitor pet health data, and even exclusive pet photography and birthday parties.
From the "Stealer" to the "Maw Mom and Dad," behind this escalation of love's consumption is the emotional reward of the time of being alone — the furry healing power to make cities lonely, and each feeding is rebuilding intimacy. On the occasion of the Fourth Shanghai Fashion Week, which was recently presented at the Shanghai International Fashion Center, the theme of “Symbioticism” was to focus on the harmonious symbiotic relationship between human beings and pets, and to present to the world's pet lovers a festival of integration of fashion, technology, art and literature through diverse activity plates and insemination.
Mainstream of 25-34 year olds
According to the White Paper on Trends in Petty Fashion 2025, published jointly by the Shanghai Fashion Week and the China Professional Fashion Information Platform, pet food and medicine continue to dominate the market on a large scale, but pet supplies, represented by clothing, show an alarming explosion. In 2018-2023, for example, the annual compound growth rate for pets was 13.6 per cent, and the market for pets in China was expected to reach 48.4 billion yuan in 2025. “Toys, clothing, health care, etc., are a typical category in the upgrading of pet consumption. Behind its rapid growth is the trend towards refined demand for pet consumption, with the pet industry moving towards human consumption habits.
According to the survey, the 25-34 age group is the majority of the country's pets, accounting for 61.7 per cent. Their consumption decisions are emotional-driven and they are willing to pay for products that improve the quality of a pet ' s life and bring emotional comfort, while personalized pets with a sense of design not only make cats and dogs more fashionable, but also a fashionable pattern for young pet owners.
The pets also have the smart wear device.
Patient travel, pet home entertainment, pet social life... Zhang Xin, General Manager of the Shanghai International Fashion Center Park Management Ltd., and Project Manager of Shanghai Pets Week, said that pets were no longer merely in the garment phase, but were now derived from pets rings, shoes, accessories, backpacks and various smart clothing products. “Like human fashion, pet fashion industry is developing a complete ecological chain, and we are looking at the timing of this industry's development by creating an authority, professional exchange, trading, services, marketing platform for participation in brands and by promoting pet fashion industry.
15 pet shows, "Shows buy."
“The biggest difference this year in the fashion week is from the creation of the pet consumption scene, with an increasing number of young pets wishing to experience different experiences in the consumption process, only to gain a value experience beyond the commodity itself in the “pay for”. Zhang Xin said that for the current pet fashion week, many pet consumption scenes had been set up for the selection of pets, 15 pet show-in-the-show brand-outs, Shanghai pet championships-shows, pets, pets markets, the new love tails of the Tokyo supermarket, the ANFFF and Co-Synthetic Art Exhibitions, and the HappyPawPaw.
"We're not working with Shanghai's pet week for the first time, and in the future we'll combine Kyoto's own IP, like New Love's little tail, to bring more activity down the line and create an online picture of pet owners showing and interacting."
The green pet shirt will be visible.
At the opening of Shanghai's pets week, the theme of “Loverland Land” brought Petstar 2025 to the Shanghai International Fashion Center. The vice president of the pets of Zen Yuan, the director of Petstar's brand, Xiao Chun, told the journalist, "Petstar has been attending Shanghai pets for the fourth time in the past year, and last year we put the dog on a horse dress to show the country's wind into the pet world. This year, three new productions will be launched on different topics, with the hope of demonstrating the many possibilities of a popular lifestyle through immersion in fashion.
The creation of Zozorika for only three years is also an old friend of Shanghai's pet fashion week. As a sustainable pet lifestyle brand, it is committed to combining fashion aesthetics with environmental materials and is well received by many young pet owners. “We have published a global deposit in carbon and certified pet clothing, 3D virtual copying, innovative material and block chain carbon footprints on Shanghai's pets fashion week, allowing carbon reduction throughout the life cycle of pets' clothing.” The founder of the brand, Zorika, said that, during the current pet fashion week, environmental pet shirts would be released, “selecting raw materials certified through OEKO-TEX® STANDARD 100 so that pets could also be pioneers in the environmental boom”.
The style of pets also attracts the participation of old brands. The classic Shanghai Soap Group brand, Seagulls, is opening a new track for pet washing, and will launch a kit for seagull pet washing during the current fashion week, while recruiting pets. The person in charge said: “We apply the experience of decoupling the mitts to pets, both as a modern extension of the traditional function of sulfur soap and as an interpretation of the concept of `popular sharing, harmonious symbiotic'.”
The Korean pet outdoors brand, TAILHIGH, also came a long way to participate in the current pet fashion week. The brand is based on the concept of “every time a pet and its owner go out in comfort and security”, and its logo is a hybrid chest, with stretching tortilla and security locking. In addition, innovative products such as life jackets and raincoats have been introduced, designed to integrate Korean traditions and modern aesthetics, with a focus on practicality and beauty. In the current fashion week, Tailhih will release new pet quadricorns, using micro-capsule oil protection against double protection from insect physics, and will be admired by many pet providers once sold in Korea.