The world's pet industry went to the sea to look at the news, and a day ago, a special observation of the pet economy, a feature film of the China Economics Biannual Report, was broadcast on the Financial and Economic Channel Consumers' Consumer Propositions section, " Half-Year Consumers for the pet Economy: Unlocking the new path of pets " . In this paper, we will bring you a deep reading.
It is known that the programme focuses on pet market data, pet livings, smart pets, pet foods, pet medical care, pet services and exotic trends, and, in conjunction with the case of the relevant corporate brands, analyzes the full-scale growth picture of the Chinese pet economy for almost half an hour. The pet industry is accelerating into high-quality development, driven by a combination of rising emotional consumption and changing demographic structures.
Market outbreak: sustained growth in scale
At the beginning of the programme, hard core data were used to outline the dynamic of the industry. According to the White Paper on the Chinese pet industry, 2025, in 2024 there were 7689 thousand urban dogs and cats in China, an increase of 2.4 per cent over 2023.
The consumer market expanded even more rapidly, with the size of the Chinese urban canine and cat consumer market burst by $30.2 billion in 2024, an increase of 7.5 per cent over the same period. Behind this number is the change in the group where young people become the breadwinner: More than 60% of pets after 90 and after 00 make the emotional demand for pets as “pure children” a central driver of consumption.
Trading in pets: driving growth
In 2024, the total volume of pets jumped simultaneously to 124 million, an increase of 2.1 per cent over the same period. Of these, 5,258,000 were dogs and 71.53 million were cats. The steady annual increase in the number of pets and pets has injected strong and sustainable growth momentum into the ongoing development of the pet industry and has driven the pet economy forward on the new track.
As one of the largest pet distribution centres in the country, Liaoning Raakshan confirms this trend: its market size and sales are at the top of the country ' s four largest pet markets, which in the first half of 2025 exported about 770,000 dogs and cats to the country, with a total industry of 10 billion.
According to statistics, there are more than 280 stalls in the saddle mountain market for home and pets, with half (50 per cent) of customers coming from outside the country, with more than 1,200 dogs and cats traded on the market each trading day, amounting to approximately $1.2 million a day.
In the area of canine varieties, for example, according to local merchants, Western Highland Dogs are a popular sales champion in front-line cities and are expected to peak in the second half of 2025.
The merchants also indicated that they had used the sub-linement warehouse as their main sales position, while the online channel as a strategic point to expand the pet market through this two-track parallel model. Feedback suggests that young consumers prefer to buy online.
Consumption promotion: from “functional” to “emotional partners”
The role of pets has changed from traditional “home-care homes” to “emotional partners”, especially among the 490 million single people and 290 million silver-haired groups, where demand for pets has become rigid.
According to the programme, there has been a qualitative change in the concept of rearing — from “saturation” to “loaning” precision. Data from the Electrician Platform show that in the first half of 2025, the number of consumers who love Internet buying and nurturing has been increasing.
A growing number of consumers prefer to buy functional pet foods and snacks, such as hair, stomach, and relaxing. Among them, high growth in national product plates is accelerating the adoption of alternative import brands, such as baked foods, fresh meat foods and frozen dry foods at full prices, to achieve a decorated market hypercarriage.
According to data from the Kyoto Platform, the turnover of customized pet foods has increased by more than 60 per cent in the first half of the year, by age and variety.
New scene supplies
The turnover of these products has increased by over 80 per cent, especially with regard to supplies such as aviation containers, eco-scaped bird cages and fish tanks.
Science and technology
The demand for healthy pets continues to rise. In the first half of the year, pet air cleaners became a new engine to pull the splitting track. According to data from Kyoto, its platform ' s intelligent products continue to heat up, especially enhanced cleaning, silent, high-resolution visual and AI-composed smart pets that are of greater consumer interest.
Pet cleaning.
According to data from multiple platforms, the number of individual users increased by over 100 per cent each year in the first half of 2025, leading products such as deodorant, disinfection, debacterium, decarbicide, etc. The needs of pet owners also range from a single deodorant to a combination of deodorant and environmental safety needs.
The pet tide.
In recent years, consumption has been particularly prevalent among adult consumer groups, and this trend has also been accurately projected in the area of pet toys. From simple little bones to different forms of fashion, such as pull, gravitation, toys with sound paper and food to make the pets enjoy the tide.
Pet clothing
Consumers interviewed in the programme indicated that pet clothing products would be purchased for pets approximately once in a month or three, approximately three to four items each. Businesses, on the other hand, responded that pet clothing was more widely sold during the autumn and winter holidays.
In addition, private customized pet clothing has become one of the consumer preferences of current pets.
Integrated shop
In addition to the sale of pet life, pet interactive experience areas and rich and diverse pet foods, supplies and even beauty services are provided. This combination of experience is an innovative model within the current industry that allows customers to choose their products and services more easily.
The pet society.
When the owner goes to work, the pets are placed in specific places, such as day-care, and some shops provide not only foster care but also dog-walking services.
Pet photography
An increasing number of professional photographers in the photography industry have begun to turn to war or to add pet photography services, driving demand in this area to give pet emotional feedback, for example, by writing for pets and for pets on their birthdays.
The pet wash.
The pet SPA and fur regulation services are becoming a fine-tuning package, ranging from basic cleaning to oil massages and in-depth care, with the service being continuously subdivided and upgraded. Many pet shops have also introduced member-specific packages that combine beauty care with health monitoring, such as skin testing reports after the SPA, a value-added service that makes consumers more willing to invest in pets on a regular basis.
Data show that the highest rates of repurchases of high-end pets SPAs are found in front-line cities, and some “precision pet” groups have even developed consumption habits for quarterly care.
Medical revolution
The demand for pet clinics is increasing as the awareness and attention of pets to their health increases. The global pet industry has come to notice from the programme that the division of the wards in pet hospitals is now becoming more sophisticated, allowing pets to access more specialized medical services in their respective subjects.
Little people.
An increasing number of young people want to know about pets, reptile experience places help consumers to learn about reptile habits, knowledge, and buy their favorite pets and bring them home.
In pets, ceremonials are popular because they are easier to rearing, and the cost of rearing is lower, at around 1,000 a year, for example, when their food is dominated by fruit mud, insects and flowers. Speculator boxes are also one of the products purchased by exotic pets at prices ranging from thousands to tens of thousands.
At the end.
The global pet insight view, looking at cases such as the saddlehill pets market, the pets' break down of the track business, reveals that the pet economy is not only a business opportunity, but also a landscape of social emotional structures.
When the “pure child” becomes a family member, when the AIT understands the mood of pets, this escalation of consumption around the “economic” is redefining the relationship between human beings and pets and is injecting new dynamism and temperature into the Chinese economy.
The ultimate form of the emotional economy has already emerged on the pet track, where will the market go? Innovation, technological empowerment and ecological rejuvenation are critical.
The competition for the hundreds of billions of pet tracks is not only about commercial value, but also about how we live with these non-talking families.