With the combined effect of the continued release of emotional consumption demand and industrial upgrading, our pet industry is in the middle of a gold boom. Recent industry developments have shown that the pets industry as a whole is over $50 billion a year, and that the pets continue to grow in double digits, indicating a strong development in the pet industry.
In terms of overall industry performance, the pet economy has become an extremely dynamic segment of our consumer market. Data from China ' s White Paper on the pet industry in 2025 show that in 2024, the market for the consumption of urban pets (dog cats) increased by 7.5 per cent to 300 billion yuan in size, with pet foods running continuously as a core category, with market size expected to exceed $150 billion in size by 2025, and a compound growth rate of over 18 per cent in the next five years.
The trend towards consumption escalation has accelerated in the pet sector in various subdivisions, as pet populations have increased their focus on the quality of life of pets. In the area of food, there was an outbreak of new craft foods, age-specific/specified foods, smart supplies, pharmaceutical health products, small pets, etc. In the area of pet medical health, there is a strong demand for healthy medicines represented by pet deworming. The rise of smart pets and fashion consumption has further enriched the industry ' s ecology, with data from the Kyoto Supermarket ' s 2025 Report on Consumption Trends in the pet industry showing a 10-fold increase in pet baby car trade, a 58 per cent increase in pet accessories and a 202 per cent increase in pet air cleaner searches.
At the same time, the brands of Nike, Adidas, Jordan Jordan and others have launched fashionable pet monographs, and the layout of pet fashion tracks, while increasing competition in the industry, have also contributed to a continuous shift in pet consumption from “practical value” to “emotional value”.
When pets become important vectors of emotional attachment, the chain behind them is no longer limited to commercial values, but carries more demands for emotional values. As the penetration rate of urban foster families rises, this hundreds of billions of-class consumer market, known as its economy, is bringing more dynamism to our economic growth.