01 Developments in the pet industry
A high iron pet shipment service was launched at the southern station in Guangzhou, and the first “peter passengers” were successfully launched. On 26 June 2025, the first high-iron pet shipment passengers arrived at the southern station of Guangzhou, including a six-month-old firewood dog “Message” and an eight-month-old Maine cat “KK”. For the first time, a high iron pet shipment was launched at the southern station in Guangzhou, and the new service design ensures the comfort and safety of the pets. They proceeded from Changsha to Guangzhou and then to Changsha. The entire consignment process is designed quite easily, with pet transport boxes equipped with cameras and air circulation systems to ensure the comfort and safety of the pets. At the same time, there are dedicated escorts to provide full-time care and a close linkage mechanism with the pet hospital to respond to possible emergencies. Currently, there are seven pilot trips to the South Station in Guangzhou to transport pets to nine stations in Beijing and Shanghai.
New provisions of the Public Order Management Punishment Act
The new provisions of the Policing Administration Punishment Act will strictly combat the illegal sale and raising of dangerous animals such as dogs. Since next New Year ' s Day, the Public Security Administration Punishment Act will introduce new penalties for such offences. In the case of offenders, the authorities concerned will first warn them that if they do not correct or cause injury to others, they may face detention for up to five days or a fine of up to one thousand dollars; in serious cases, they will be punished by detention for five to ten days. This initiative aims at curbing the illegal sale of dangerous animals at their source, reducing their influx into society, thus ensuring the safety of public space and providing the public with stronger legal weapons to defend their rights and interests.
Shenzhen Consumer Market and Exhibition
Shenzhen Business Office recently published " A number of measures in Shenzhen City to promote quality development in service consumption " , aimed at creating a new pattern of “promoting growth”. The measure proposes the further promotion of market-based exhibitions in areas related to service consumption, through the development of professional groups and upstream and downstream support enterprises, leading to the creation of influential consumer brand fairs. These events include car shows, home shows, pet shows and comic shows, and the policy specifically encourages participating enterprises to launch new products or services at such events.
Internationalization of pet medicine
On 26 June, the successful approval of the United States Food and Drug Regulatory Authority (FDA) for the injection of sodium poached headbone by Santung Tshiru, marked a crucial step on the road to internationalization for Chinese pet companies. The expansion of the international market for Chinese pets and medicines marks an improvement in the quality of domestic medicines and a new opportunity to go to sea. As a key member of the Ziru Pharmaceuticals Group, Ziru has been working on animal health research and production. Prior to this, domestic pet companies faced small challenges of varying size and quality, and the approval was a good example of the significant improvement in the quality of domestically produced pet drugs and their ability to export them abroad.
02
China Pet Market Report 2025
Upgrading market consumption
The 2025 market report for the pet industry in China, published by KPMG, provides an in-depth analysis of trends in consumer upgrading and market developments in the pet industry. The report covers the expansion of market size, the diversification of subcategories, changes in consumer populations, innovations in distribution channels and the evolution of brand competition patterns. Of particular note is the report ' s attention to emerging consumption trends, which provides an in-depth analysis of the characteristics of the dominant consumer group and the huge growth potential of the submersible markets in second-line cities.
Technical cooperation on Chinese veterinary medicine
In recent days, the fifteenth year of technical cooperation in the field of veterinary medicine in China has been celebrated in Beijing. The parties jointly recalled the fruitful results since the first memorandum of cooperation was signed in 2010 and further focused on strengthening evaluation and regulatory capacity. In future cooperation, the two sides are committed to promoting in-depth cooperation in the field of veterinary medicine and raising the overall level of agricultural cooperation.
03
Pet market performance
Vendor platform sales, 2025
The financial securities report shows that during the 618 shopping festival in 2025, the total Internet sales of pet foods on platforms such as Skycats, Kyoto, Daunting, Fast Hand amounted to $7.5 billion, a significant increase from $5.5 billion in 2024. In addition, in terms of exports, cumulative food exports between January and May 2025 amounted to 4,175 million yuan, an increase of 5.8 per cent over the previous year. There has been a significant increase in the sales of pet foods on electric power platforms, with excellent national product plates.
Performance of national product cards
The country's product cards are doing well in the pet food market. For example, the McFuldy brand under the good pet flag ranked first on the shivering platform, while Frigate ranked third on the skycat.
The technological breakthrough of Ripper's biology.
On 23 June 2025, at the Tienjin City Science and Technology Awards Conference, Repp Biology Inc., in collaboration with other partners, launched the project “Research and Development and Application of Critical Technologies for Industrialization of Animal Vaccines”, which was awarded the “First Prize for Progress in Science and Technology in Tienjin City in 2024”. Repp biology breaks monopoly through innovative technologies and upgrades pet food technology.
04
International branding and cooperation
General Mill Development Plan
The General Mills net sales of North American pets reached $675 million in the fourth quarter of the 2025 fiscal year, a 12 per cent increase over the same period. The company plans to boost the growth of pet food business through branding and product innovation, particularly the Blue Buffalo brand.
IA pet development
Hangzhou Jane Moe Technology Ltd. launched the "Cupboo咘咘" as an AI pet, which enjoys the emotional companionship of a large number of users with its groove, intelligent ability to respond to names and emotions.
Beta Cat works with safe pet insurance.
On 26 June 2025, a major milestone was reached by the Beta Cats, whose first 2221 collaborating hospitals were successfully designated as safe pets insurance hospitals and officially placed on a secure dual platform. The Beta Cat Cooperative Hospital was placed on a security platform to promote professional image and client flow.
New Zealand investment in the medium-sized share
The Premier was briefed by the Founder of the CPC on the strategy for the development of the CPC ' s global development, in particular their investment and deployment in New Zealand of over 800 million renminbi. The strategy of globalization of the medium-sized shares has been advanced, benefiting from new configurations and cooperation.
Qingdao's new veterinary medicine.
Recently, the Qingdao Blue-to-Purple Biotechnology Co. Ltd. jointly declared Pelican tablets were approved as five new types of the country ' s veterinary medicine and received a Certificate of Registration of New Veterinary Medicine from the Ministry of Agriculture and Rural Development. The listing of this drug will effectively fill the gap in the domestic pet-compliant drug market.
Management changes in Nestlé
The current Chairman, Paul Bulcke, decided not to remain in office at the annual shareholders ' conference on 16 April 2026, and the Deputy Chairman, Pablo Isla, has been nominated as the next Chairman.
05
Capital market developments
The pets of the sky are red.
On 25 June, the pets announced a cash dividend of RMB 1.00 per 10 shares to all shareholders, based on 12,251.4014 million shares, and the pets announced a red split programme in return for shareholders.
Cooperation and acquisitions by international enterprises
The United States of America, Heat and Control, recently successfully acquired the British Fabcon Food Systems Corporation, which aims to further expand food processing equipment and manufacturing capacity in Europe.
Challenges and policy implications of pet markets
However, the market for pet consumption faces a number of challenges. A study by the Bank of America shows that, as the cost of living rises, household spending on pet food and veterinary services in the United States shrinks. The pet market is challenged by policy constraints and economic factors.