The twenty-seventh Asian pet fair demonstrated the potential for the “petty economy” to flourish, while Putu commercial space responded positively and launched the “petty friendly” model. Just over the past weekend, a series of 96 lumber machines was launched in 96 squares, in which “it market” brought together 40 pet stores and became a new hot spot for pets to play on weekends.
It was opened from Friday to Sunday (16:00 to 13:00) from 22 August to 7 September. The marketing innovation builds a live-wire layout designed from a pet's perspective, and “pullboys” can not only participate in the interesting “Pet-Eat-To-Challenge” contest, win a gift through a customs game, but also explore social pleasures with their owners in their exclusive spaces.
At the market, young entrepreneurs bring creative pet products. The family had a cat and a dog, “95+”, and had been transformed from an indoor designer into a pet food industry, with a marinette mix and a very well-packaged product, such as salmon chicken rolls, duck curd blues and apple duck rolls. “Pet owners focus on distribution ratios and allergies, so attention needs to be paid to the choice of meat.” She said that there were more “after 90” retrogressors in the shop, and that ceremonial pet owners often customised “birthday meals” for dogs.
Pang, who also owns one cat and one dog, is fully engaged in the development of a purely natural “people-to-people fragrance” and has now launched a fragrance such as tea and cherry, fragrance and coconut milk, not only with perfume, but also with bathing products. “We'll soon have to go to the car to carry the fragrance,” she added, “There are more and more places to travel with pets, and we hope that the owners and fur children will share comfort and fresh smell.”
In front of the booth, the stallkeeper Yang enthusiastically introduced the functional shoes designed for pets. As outdoor lifestyles heat up, more and more owners start walking, camping and even going back to the creek with their fury children. “When it's hot, hot outdoor sandals protect the dog's mats; soak-shoes use soft glazed soles, smoothy and gripping the ground, as if it were a mini-shoe for the dog.”
At the market, there are citizens who are happy and leisurely and many dogs are comfortable in pet carts. Ms. Tang, who just showed up on channel T of the Asian Pets Week with her little fat wood, came to the market to pick up the cards. “I often take it to the mall, which is a market for pets, which is more relaxed.” Ms. Tang looked forward to seeing more and more pet-friendly commercial spaces in the future.
The 96 squares on the Orient Road, which are designed in open neighbourhoods, provide a natural recreational environment for the families involved. Since this year, 96 squares have not only been working with the streets of Shinjuku Village to set up civilized pet stations, but have also built exclusive pet parks and additional play facilities, while free pick-up bags are provided at help desks. According to the director, 9-6 Plaza also plans to link the street with a pet friendly map to consolidate the surrounding pet friendly business information at its core and to further strengthen the “pet friendly” community atmosphere.
It was described that, as a result of a series of support services, the number of domestic clients attracted by the 96 squares had increased significantly, now accounting for about 10-20 per cent of the overall flow of clients, becoming a popular destination for the leisure and socialization of the regional pet owners.
Nine and six squares are not only “welcome pets”, but are more committed to “sustain families”. The “96 Episode” series combines diverse themes such as dual culture, pet socialization, trend music, and stimulates consumer enthusiasm through “150 less 50” consumption vouchers, among others, to create complex consumption areas.