“Pups are both important members of our family and emotional comfort in life.” In an interview with a journalist, Ms. White Colleen, who works in Beijing, lamented that “I now have a British cat, which is worth hundreds of dollars every month, not to mention the cost of vaccines, deworming drugs, beauty suits, but I think it's worth the money to see it get ready for my shift”.
Not a few consumers like Ms. Lin spend money on pets. At present, the pet economy is at a rapid stage of development, driven by new consumption concepts.
Since the beginning of the year, pet economic development has been strong.
According to China's White Paper on the pet industry 2025 (Consumer Report), published by the Grand Data Platform for the Petty Industry, the Chinese pet market has shown steady-to-good growth since 2024, with urban pets (dogs and cats) reaching 300 billion yuan in size in 2024, with a slight increase in the number of dogs and cats, totalling 120 million. Of these, the size of the canine-consumption market was $1557.7 billion, representing a small increase of 4.6 per cent; and the size of the cat-consumption market was $144.5 billion, an increase of 10.7 per cent.
According to the latest report on monitoring the performance of the Chinese pet industry and the consumer market for the period 2024-2025, published by APT, the size of the country ' s pet economy has remained positive and is expected to reach $1.15 billion by 2028.
With regard to electrical platforms, pet consumption has shown strong growth, with live broadcasters becoming an important enabler.
The data on pet consumption for Skycat “6/18” this year are impressive: 100 minutes of the sale of pets is more than the first day of last year, six hundred and fifty-three of the first hours of the sale have doubled, nine brands have broken tens of millions within four hours, and the number of live deals has increased by 180 per cent.
Data show that the volume of pets sold in the live feed of Li Jiaqi, the head of Skycat, increased by 73 per cent over the same period, and that the need for hoarding and consumer upgrading had just been met. The consumption of pets had shifted from basic “salary” to “quality” and the sale of high-frequency consumables, such as cat and dog foods, cat and dog snacks and cat sands had risen sharply.
Official data from Kyoto pets show that within 28 hours of the opening of the “6/18” door, there was a 23 per cent increase in the number of transactional users, a significant increase in high-value users and a 78 per cent increase in PLUS users. There were more than 500 brands whose turnover doubled over the same period, and more than 130 per cent of the total volume of commodity transactions.
During what is worth buying the platform “6/18” to open the door, pet clothing, pet staple food, pet deworming, pet nutrition, pet snack GMV increased by 333.89 per cent, 175.86 per cent, 167.02 per cent, 100.97 per cent and 69.33 per cent, respectively.
“The high growth of the pet economy, associated with the depths of urbanization and digitization, is the result of a resonance of multiple factors, including rising consumption, changing family structures, increased emotional demand and technological progress. In a fast-paced, high-pressure living environment where people yearn for an emotional export that can be accepted unconditionally and always be present, pets gradually move from emotional companions to `family members'.” Chen Jing Jing, founder of the Crystal Brand Advisory, strategic brand expert.
Business actively layouts the relevant tracks
In recent years, many brands have created innovative consumption scenarios and models that provide more consumer choices for pets in terms of “food and living”.
In the area of pet clothing, the competition for pet markets by some well-known sports brands has risen. For example, under the Nike flag, Jordan has recently announced its official entry into the pet track and launched a summer-defined custom series of “sweet children”, ranging from pet printing T-shirts to collar-to-twirling ropes, from custom printing to pet labels, highlighting current properties. Adidas has set up pet clothing products at the trifle flag store, covering such commodities as pet short sleeves, collars, counterfeit pet packs, both practical and fashionable, with prices ranging from $199 to $899. ASICS Arthur also signed the Samoyet Felix as the first dog brand ambassador to demonstrate the importance he attaches to the pet market.
With the rapid expansion of caring for young consumers, pet food became a popular track. For example, the face brand of Bobby's food has established a pet food subsidiary and a supply cooperation agreement with the emerging Shanghai pet fresh food brand, Patsook, will allow future companies to gradually test water into the pet food track using advantages such as supply chains to provide healthier, safer and better pet food. In addition, three squirrels engaged in the research, development, distribution and marketing of leisure foods have recently invested in the establishment of a wholly owned subsidiary, the Embroidery, and three squirrel pets, Inc., for the purpose of incubating the new brand of “Gold Daddy” and expanding the area of pet foods. According to industry sources, food-related giants such as Ely, Tungwei Group, New Hope Group and others have been competing for pet food since this year. As more and more “professional” players, such as food companies, become available, overall industrial development will move towards fine-tuning and high-end development.
In addition, daily cleaning is often time-consuming for pet families: pet owners are not only faced with the problems of pet hair loss, deodorant, but also with constant vigilance about potential threats to pet health. In response to this distress, a recent type of professional “pet household” has received market attention. Unlike traditional domestic service, professional “pet household” focuses on providing customized cleaning and health management programmes for foster families. These teams are not only good at dealing with daily cleaning problems such as pet hair and excreta, but also better at choosing clean products that are not harmful to pets, avoiding the use of harmful chemicals such as phenols, ensuring healthy and safe environments where people live together and satisfying consumers ' pursuit of high-quality pet life.
Today, more and more public places are open to pets. For example, many airlines, such as South and Sea, have introduced pet in-class services on some routes. In the area of short-distance travel, services such as pet expresss, special cars, specialized transports, etc. have reached most of the cities in the country. According to Xinxiang Securities, pet-friendly services have become a new growth point with the increased consumer willingness of the pet population in the tourism landscape. The combination of high iron pet consignments with pet-friendly hotels and attractions is expected to produce a complete “Pet + Letter Brigade” consumer ecology. The operation of the pet terminal marked an upscaling of the industry from “basic services” to “emotional values plus full-chain ecology”.
Industry is still promising.
Our pet economic development has been strong, driven by a combination of rising emotional demand and consumption. In recent days, a number of publicly listed companies in the pet industry have continued to disclose performance in the first quarter of 2025. There has been a significant increase in the performance of enterprises such as medium-sized and precious pets. Of this amount, the Sino-Post share earned a quarter of RMB 1.101 billion, representing an increase of 25.41 per cent over the same period; the net profit was RMB 9.11553 million, representing an increase of 62.13 per cent over the same period. By the end of the first quarter of 2025, the total assets of precious pets amounted to $5,195 million, an increase of 3.7 per cent over the end of the previous year; net assets returned to the mother amounted to $4,343 million, an increase of 4.8 per cent.
A number of coupons also keep looking at the investment opportunities of pet boards. A recent study by East Sea securities reports that the pet industry continues, that the replacement of national product plates is accelerating and that the market share is increasing thanks to product, brand and channel advantages. High-end and differentiated products are a trend in the pet industry in our country, and companies with pre-emptive advantages and economies of scale are expected to enjoy priority benefits.
Prior to this, the Chinese securities also published reports that the pet plate shares are highly innovative and spread. Given that business data remained strong in the second quarter of this year and that the catalytic effect of events such as the Expo, “6/18”, was expected to continue, the pet block continued to be actively recommended.
According to CSI, the performance of the pet plate is expected to increase in 2025. The pet economy is a scarce track, demand is strong, and domestic markets are still in the “big industry, small lead” phase, with a further rise in the concentration of the front and a positive view of the increasing market share through product innovation, branding and channel building.
The Chairman of the Board of Directors of the Holy Pets and Vice-President of the China Livestock Association ' s Petty Industries Branch stated that China ' s pets market was in a fast-growing phase and that consumer demand was increasing from basic pets to health and specialization, particularly with regard to the physical and mental health of the pets, so that industry enterprises should follow the trend and develop more specialized personnel to meet the deep needs of consumers.
According to China ' s food industry analyst, Chu Danbhorn, our country, as the largest stock market for the global pet industry and the highest incremental market, has maintained a high compound growth rate over the past three years. In the context of functional and disaggregated upgrading, the domestic pet food market is ushering in a new phase of upgrading the development dividend, but new trends have also brought about a higher threshold of innovation, upgrading and iterative issues for enterprises.